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Research on DB Pharmaceutical Corporation Marketing Personnel Excitability Compensation System

Author: LiWeiMing
Tutor: ZhengMeiQun
School: Northeast Normal University
Course: Business management
Keywords: marketing personnel compensation system excitability factor
CLC: F426.72
Type: Master's thesis
Year: 2011
Downloads: 135
Quote: 0
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Abstract


Pharmaceutical industry is related to important sectors of national economy. Increasing competition in the market today, in addition to continuously improve existing products, improve the quality of core products, and actively develop new products, whether the enterprise managers make their own products have been recognized by consumers, which is an urgent need to solve business Problems. In this regard, the role of marketing personnel can not be ignored. Therefore, whether enterprises can attract the best marketing staff for business services, motivate existing sales staff with the working enthusiasm, which becomes an important topic in human resources. There are many incentives on the influence marketing personnel works the manner, in which salary drove takes the main drive way, can the direct effective reassignment marketing personnel’s work enthusiasm. Therefore, rational design of effective excitability compensation system has the extremely vital significance to enterprise’s human resources management.Firstly, the article introduces the research background, the significance and the primary coverage, discovers main question in our country the marketing personnel salary drive at present; Secondly on the basis of research-related incentive theory, Combines with marketing personnel’s job characteristics, summarizes the main factors affecting marketing incentive. On the basis of DB pharmaceutical companies the case, the article analyzes the enterprise internal and external environment and the marketing member’s constitution. Thirdly, in reference to the design of incentive compensation system on the basis of principles and basic processes, the article DB pharmaceutical company incentive pay system and puts forward suggestions on the implementation of this pay scheme.

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