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The Research of Evaluating the Validity of Competition of Beijing High-New-Tech Corporation

Author: WangHaiYun
Tutor: WuYongLin
School: North China University of
Course: Quantitative Economics
Keywords: High-tech enterprises The effectiveness of competition Competitive manner Market concentration
CLC: F276.44
Type: Master's thesis
Year: 2003
Downloads: 108
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Abstract

The development of high-tech industries of strategic importance for the development of a country's economy, the development of high-tech industries in a country largely depends on whether the high-tech enterprises has a large number of healthy development. The important role of the high-tech industry, decide on the fundamental importance of the study of the effectiveness of competition in the high-tech enterprises. In this paper, for the study of high-tech enterprises, the first analysis of the market structure and the competitive environment of the high-tech enterprises, and on this basis, the competition of the market behavior of the high-tech enterprises and the different stages of development and different products the combination of theory and practice, and, according to the data collected in the different competition effects analysis to arrive at the effectiveness of competition in the high-tech enterprises. This paper analyzes the market structure and the competitive environment of the high-tech enterprises, selected high-tech industries with a typical computer manufacturing machine, using mathematical and computer tools for processing data collected, come to our computer machine manufacturing the market concentration of the industry, based on analysis of the reasons for the Whole computer industry market concentration in China continue to improve. Think: continuous improvement of market concentration from 1996 to 2001 China PC industry, which indicates the direction of the PC industry forward large-scale; Although a handful of large companies to divide up the lion's share of the PC market in China, but the PC company between remains very competitive. Market-competitive behavior in the high-tech enterprises, the market-competitive behavior of the high-tech enterprises are divided into two categories, namely the pricing behavior of the basic characteristics of control and influence prices and to research and development, the formation of product differentiation, promotion of basic content non-price behavior, this paper, these two types of behavior were discussed. Competitive way of analysis from the point of view of the different stages of development of high-tech enterprises, according to the product life cycle theory, the stage of development of high-tech enterprises into the development phase, the introduction, growth, maturity and recession: high-tech enterprises should be read in conjunction with the actual situation of market competition in the different stages of the evolution of high-tech products to choose appropriate pricing strategy, advertising strategy and technology innovation strategy, in order to attract consumers to new products and against competitors offensive, and to ensure that the company's profitability and sustainable development capacity. Analysis of the competitive strategy of high-tech enterprises of different products, respectively, to discuss pricing strategies of different products, different product innovation strategy as well as the relationship between the different strategies. Think: in high-tech fields, the mountains between the high-tech products are different from each other in the development of products competitive strategy, pricing strategy and technology innovation strategy used is also different. Analysis method using neural network model, combined with the analysis of the competitive environment and competitive way to establish a high-tech enterprise. Evaluation by the price of the party, and the effectiveness of Sichuan I network model. The original meaning of the regression analysis of the use of force \the impact from the judge what the most significant factors impact the performance of the enterprise; use of the Chinese computer data, competitive analysis of the notebook market, results show that the pricing strategy of the notebook industry under the market conditions of imminent V is very effective one of the competitive strategy.

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CLC: > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > Joint enterprise economy > High-tech enterprises
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