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Study of the Advertising Business Marketing Tactics of Nanguo News, Sunspot Enterprise Plan Co,Ltd.

Author: ZhaoJunFeng
Tutor: JinXiaoTong
School: Jilin University
Course: Business management
Keywords: Corporate Planning Advertising Competitors Marketing Strategy The ability to circulate Advertising company Sales process Target market Specialized services Newspaper business
CLC: F713.8
Type: Master's thesis
Year: 2004
Downloads: 291
Quote: 0
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Abstract


Currently, the print media \The so-called \process and not the end, media organizations have on the spread of the ability of the audience to sell to advertisers, the completion of the second sale. Because the media presence of \rely grasp the audience of media audiences, media, and rely on the audience's ability to communicate, the completion of the second sale. Because of the two buyers of newspapers and advertisers are more buyers, newspapers and operators at losing money selling newspapers to expand circulation and greater advertising revenue to contract, and then the number of newspapers have readers. Guangxi the sunspot enterprises planning company as the Guangxi region's largest media one of the operating companies in the fierce market competition conditions is also facing competition from various competitors and unforeseeable changes in media policy. Under attack of many large advertising company in the region and the Guangxi market domestic large advertising company, market profits are steadily falling, while the market share is likely to decline in the fierce competition. Corporate crisis is apparent. In this paper, the analysis of the marketing strategy of \made a detailed analysis of the proposed solutions. Summarized as follows: First, the operating conditions of the sunspot corporate planning company, \Second, the macroeconomic environment and market environment analysis through the run of sunspots Corporate Planning Corporation for \lt; WP = 41 gt;, by Advertising on sunspots enterprise planning company \challenge. Sunspots Corporate Planning Company the \, On the basis of the above analysis, start from the aspects of market segmentation and target market positioning, product strategy, pricing strategy, marketing strategy, channel strategy, image strategies to develop a the sunspot corporate planning company \Advertising marketing strategy. Guangxi the sunspot enterprises before planning company for non-technology-oriented enterprise, its current corporate nature of the large commodity intermediary services companies and the media to promote enterprise, so there is a serious lack of market segmentation, target market selection, and therefore must be under the premise of a careful analysis of customer behavior, further market segments, and looking to fill a vacancy market. The sunspot's main competitors - the two sides planning, the TRUMP advertising, the Chinese century advertising and other companies in the professional services, has a considerable advantage in the price of media advertising, various layout strategies and market adaptability. Sunspots should prerequisite leading media platform, analyzes the analysis of the layout of the various competitors 'products, the price system, the target market, funding sources, and other projects, analyze competitors' marketing strategies, and thus develop sunspots marketing focus, and to make up for the deficiencies of the existing marketing strategy.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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