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The Journal of Operations Research During Era of Media Combination

Author: ZhangAiHua
Tutor: LeiQiLi
School: East China Normal University
Course: Public Administration
Keywords: Media Convergence New Media Periodical operation
CLC: G237.5
Type: Master's thesis
Year: 2010
Downloads: 125
Quote: 0
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Abstract

In today's society, represented by the Internet, mobile phones and other new media unite the advantages of its open, global, personalized, cross-media and cheap, not only changed people's way of thinking, way of life, behavior and method of communication to form a whole new culture, a serious blow to traditional journals media has greatly enriched the form of media communication, media communication pattern also occurred as a revolutionary change. This paper argues that the face of the new changes, new environment, traditional journals media in order to continue to survive and further development must face up to the profound impact of new media, to study, familiar with, adapt to today has changed the dissemination of market positive own initiative near new media, learning, by rational factors absorb new media, learn from each other, go symbiosis with the new media, the road of common prosperity of media convergence development. This paper uses the media management theory, the theory of propagation effects and media economic theory, in the summary of previous existing research results, based on the combination of my work in the journal Social practice, \how to play the inherent advantages of traditional journals media in doing business and editorial work, the use of new technology, new means of actively integration and new media to get more with less effectiveness, so as to achieve sustainable development for traditional journals media find some new ideas. The paper mainly consists of four parts: the first part the analyzed instance at home and abroad, integrating traditional media resources and technical advantages of the new media strive to new development model of media convergence is becoming a trend in the world, is a Media Development trend. The second part, from the four aspects of team building, issue work activities, and with the author, the reader interaction, discourse journals in the era of media convergence how by absorbing new media rational factors, and actively carry out periodical management work to secure the interests of the community and economic interests of the double harvest. The third part, from the manuscript processing, Columns and prevent Submission, plagiarism three aspects discussed journals in the era of media convergence how to take advantage of the convenience of the new media technologies, unique, and science and technology, conduct periodical editing work to improve publication quality, improve work efficiency. Part IV concludes the paper on the basis of further pointed out that the integration between the the traditional of periodicals media and new media is a positive interaction between a mutual, will also need to create more high-quality content, emphasis on two aspects of the editorial team building effort, making the integration of both sides can have a positive development.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Journal editors published
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