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The Media in the Traditional Process of Rural to Urban Influence

Author: XiaDan
Tutor: SunFaYou
School: Huazhong University of Science and Technology
Course: Journalism
Keywords: Rural residents Role of the media The concept of change Tian Village
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 85
Quote: 0
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Abstract


In recent years, the state has an active interest in rural construction, to build a number of new rural. The Hanchuan economic and technological development Tian Village take positive action. On the one hand, Tian Village residents by modern wave of invasion, on the other hand, along with the loss of land in the urbanization process as they have to face reality. In the case of outside influence change with their own living environment, Tian Village residents gradually toward modernization, the novel has become the trend of the times. The new process of rural urbanization and rural residents, the media role, which is the content of this article is to explore the. Specific research process, this study uses self-compiled and imitation Professor Fang Xiaohong design the rural questionnaire combined made the questionnaire, this sample survey of Tian Village residents. The survey covers rural residents media ownership, media impact on rural residents, rural residents part of the media attitude and new rural residents. The findings SPSS16.0 for Windows statistical software for analysis. Through the analysis of the research results summarized towards the urbanization process in the traditional village, the media plays a major role of the transmission of information, changing concepts point was not obvious, you need a combination of interpersonal communication and rural common play a role. Rural mass media showed the following characteristics: First, the the suburban the Village residents media contact channels are still single TV, and the lack of effective interaction with the media; newspapers in the traditional media, broadcasting market share in rural areas is limited; while new media networks are rapidly momentum \Second, rural residents have higher living standards, but the ideology has not kept pace with economic development, are still unable to adapt to the level of economic development and new rural residents are still gaps. The main purpose of entertainment, media contact information utilization is not high. Third, the suburban rural residents are fairly satisfied with the ability of the media in providing information, but the media did not meet the needs of their knowledge, information. Exist for the media in the process of rural residents to urban problems, the paper attempts to integrate from the government and enterprises, media, several aspects of the village collective and individual residents put forward relevant proposals and measures.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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