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Developing Strategies Study on the Large Retail Enterprises of Tianjin

Author: LuYing
Tutor: MaJunHai
School: Tianjin College of Finance
Course: Business management
Keywords: Large - scale retail enterprises Development strategy Competitive advantage
CLC: F724.2
Type: Master's thesis
Year: 2004
Downloads: 307
Quote: 0
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Abstract


For a long time , large - scale retail enterprises in Tianjin has been a dominant force in the local retail market . Since the reform and opening up , these enterprises have achieved rapid development , showing a booming . However, we can not fail to note with the transformation of China from a planned economy to a market economy , these enterprises are in the process of its development were also exposed many problems , such as small-scale enterprises , the level of management and technical backwardness , the same time as China's accession to the WTO , e-commerce , economic globalization and other factors , the large-scale retail enterprises in Tianjin is also facing unprecedented opportunities and challenges . Therefore, operating large-scale retail enterprises in Tianjin practical and theoretical research there are many needs to be improved , in particular, the development strategies of the large - scale retail enterprises in Tianjin . We have well-known companies to fully understand the needs of the customer , to know how to create value, and understanding the behavior of competitors , and has received a competitive advantage , and its success is a very natural thing , and development are inextricably linked to their strategic choice , . This article is from this perspective that attempts to apply the theory to practice , static and dynamic combination of methods to explore the development of large-scale retail enterprises in Tianjin strategic choice . First, the development of the current situation and existing problems of large-scale retail enterprises in Tianjin , a systematic analysis summarized . Then , the analysis of the external business environment faced by the large - scale retail enterprises in Tianjin , in particular, due to changes in the economic , social , policy and legal impact on these enterprises . Finally , this paper attempts to explore the principles to be followed to determine development strategy of large - scale retail enterprises in Tianjin , as well as present and future over a period of time the choice of competitive strategy .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > Retail Trade
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