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To Design and Accomplish the Data Warehouse Technology in Business Analysis System

Author: ChenJianChun
Tutor: LiuZhiQing
School: Beijing University of Posts and Telecommunications
Course: Software Engineering
Keywords: business-analysis-system data warehouse etl net manager system
CLC: TP311.13
Type: Master's thesis
Year: 2007
Downloads: 146
Quote: 0
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Abstract


The competition between the domestic telecommunication operators is intense day by day. To snatch the market with the marketing strategy will be the main management strategy of the telecommunication operators in the near future. Based on the historical business data, the technology of business intelligence (BI) will become the important method for telecommunication enterprise to strengthen its market insight and the competitive ability. The performance of data excavation technology will carry on the deep level analysis on massively primitive bill data, and through the analysis and the excavation, the operators can gain the information promptly, discover the hidden intrinsic rule and the knowledge in the data, and provide the real effective basis for the optimization of production cost, strengthening the customer relations management, forecasting the market development tendency, and promptly adjusting the market marketing strategy and so on.The business analysis system is the important way for telecommunication operators to achieve the enterprise operation pattern which takes the market as the nuclear, to establish the perfect market marketing management service system, and to enhance the profit and the competitive ability of the telecommunication operators. The system also can help to subdivide the market and the customers, instruct the marketing and customer service departments to carry on the pointed marketing and the highly effective customer relations management, and finally carry on the objective accurate appraisal to the policy-making execution situation.With the help of the business analysis system, telecommunication operators, through the functions of business analysis system, such as system information gathering, information processing, service target analysis, special analysis, policy-making assistance support and information issue, may make the best of the telecommunication operators’ each service strut system to products massive precious data resources, and establish the business analysis system which is customer-oriented, and which may implement vertical integration management, analyze operators’ comprehensive service target, and depend on operation correspondence infrastructure such as the business public transmission network, public telephone network and public data networking, and take the advanced network technology, the formidable network movement maintenance ability and the rich network management experience as the strut, and provide the entire service and the individuality synthesis advisory service as the service consultation, the service analysis and the marketing strategy for the administrative personnel, market department managers and client development department.The paper takes the business analysis system contracture of service operation department of DIGITAL CHINA Si-tech which the author has participated in the for background, unites the implementation process of the database system, and elaborates the database in concrete application of business analysis system. The paper combining the author’s own work, introduces the design and accomplish of net manager modeling.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
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