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A Commercial Plan of the Wealth Family Project

Author: WeiShiZuo
Tutor: LanHaiLin
School: South China University of Technology
Course: Senior management of Business Administration
Keywords: Market positioning Marketing Strategy Financial Analysis Business Plan
CLC: F293.3
Type: Master's thesis
Year: 2010
Downloads: 251
Quote: 1
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Abstract


China's property market after the financial tsunami in 2008 into the depth adjustment and recovery period. Currently, the real estate market has gradually matured, the state also increased the real estate market macro-control efforts, constantly tightening of monetary policy, land, credit, real estate market overheating momentum can be effectively controlled, consumers are becoming increasingly rational buyers psychological buyer's market shape. How to face the challenge and win the market to become the urgent problems of the real estate developers, and an objective and reasonable business plan, both corporate investment in the future of the Programme of Action to guide corporate investment and convince potential investors to invest in the project important business things to do. In this paper, Real Estate Development Co., Ltd. of Zhuhai City, Henderson wealth family project for the study, in learning theory on the basis, in accordance with the requirements of the business plan, the project investment decision analysis. Its main contents include: First, the developer of the project Zhuhai Henderson Real Estate Development Co., Ltd. and its family of wealth invested in the construction project brief; 2. Combined with the Zhuhai macro market growth condition and Zhuhai since 2009 City property market. The analysis showed that the Zhuhai overall residential market momentum of rapid development, total sales continue to improve, Zhuhai City in recent years, the real estate market supply and booming sales prices remain steady rise in 2009, as the economy recovers, policies to encourage real estate to pick up gradually to the hot . Former Hill as the main city of the key development areas in recent years, the main city commercial housing supply to gradually reduce the high prices, the main city home buyers westward movement of the mountain will form an inevitable trend. According to the theory of the real estate market positioning using SWOT analysis models and other analytical tools, the project was conducted market demand analysis and market positioning, and ultimately determine the project's overall positioning of the foothills of the River, next to the university, Kochi Integrated Community - - the main city of knowledge owners first choice for home buyers. \4 summarizes the wealth family project, the second phase of the marketing strategy, combined with the new market environment, the formulation of the marketing strategy of the wealth of the family of three, in order to maintain a competitive advantage, marketing strategies and promotional programs; 5. Related financial indicators, analysis of the economic benefits of the project. As can be seen from the analysis of the economic return on investment of the project. The project's total investment income (after tax) 31,717.94 million. After-tax financial net present value FNPV of = 16,933 yuan, the project's internal rate of return FIRR = 33.03%, the investment recovery period is 2.66 years. Therefore, the development of the project investment is feasible, and has a high economic efficiency.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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