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Research on the Development Strategy of Zhuoyue Real Estate Agent Co.,LTD.

Author: BiHongJun
Tutor: LengKePing
School: Northeastern University
Course: Business Administration
Keywords: Real estate agency Strategic Management Growth Strategy Strategy Implementation
CLC: F293.3
Type: Master's thesis
Year: 2008
Downloads: 205
Quote: 1
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Abstract


Intermediary industry in the modern economy running in an important position, it is for the promotion of the intermediary market transactions and intermediary market norms, has played a good role. As social and economic information technology trends are becoming evident, intermediary industry has also been a strong impact, intermediary industry business model and business types will change dramatically. As information technology trends intensified, the traditional single \In this paper, Excellence Real Estate company as a research object, the Excellence Real Estate company's development strategy and strategy implementation and control. In the specific analysis, this paper first strategic management theory for a simple exposition, for subsequent analysis provides theoretical basis. Then define the real estate agent as well as related concepts, introduces a remarkable company overview, this paper introduces object of analysis. Then use the classic strategic management theory analysis method to analyze the Excellence Real Estate company in Fushun facing external environment and internal environment for Excellence Real Estate company's strategy formulation, providing basis in reality. In the company's internal and external strategic environment based on the analysis, this study presents \chain, expand business scope, form a set of integrated services in one of the public image of the good, the service professional large property companies' strategic objectives and strategic vision, and to Excellence Real Estate company in Fushun strategy boils down to \strategy. Growth strategy, requires a series of safeguards to support the implementation of this strategy, including: building a network strategy - \culture; marketing capabilities, and financial management tools and methods to improve other aspects. The results of this study, for the future development of Excellence Real Estate Co., Ltd. has an important guiding role for the rest of the industry to carry out home business strategic management, development-related business, but also has a good draw and reference value.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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