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CIS(abbreviation of "Corporate Identity System"), as the efficient managing means for the modern enterprises, is used widely in the world and brings good benefits, both in economy and in society. More and more enterprises and institutions introduce it actively, using as a tool to expand the markets. It is an important managing strategy for the development of the enterprises. With its rapid popularity, it enters into the colleges in China, becoming the CIS itself communicators and planners. It helps the schools improve the managing levels, enhance the competitiveness of the schools and ultimately exert the influence of the brands of schools.CIS, which is a scientific mature theory, focusing on organizational concepts, behavior and visual elements etc, is not only suitable for business, but equally appropriate for administrative institutions, universities and other social organizations. It is significant for the improvement of the management of the school’s brand.According to the requirements of the "2006-2010 National Cadre Education and Training Plan", "2009-2013 National Party Education and Training Work Plan", "Rules for Chinese Communist Party School Work", "Rules for Administrative Institutes Work"; according to the requirements put forward in the Seventeenth Party Congress report,that is to continue large-scale training for cadres, to fully exert the roles of the Party Schools, of the Administrative Institutes and of the Cadre Institutes; to construct the administrative institutions into an important bases for training the leaders and senior and junior civil servants, which is international, contemporary, open and top in the world, to enhance the training from the angles of science, systems and standards; to enhance the construction of the administrative institutions, expanding influence, gaining the right to speak.Using the new ideas and the theory of three elements in the identify system, this study introduces the theory of images elements of CIS modern models into the VI of the CIS identity system. Take Tianjin Administrative Institute for example.By the collection from colleges,both domestic and abroad, by studies and analysis,by the investigation and questionnaire testing and evaluation, Tianjin Administrative Institute gains the experience and break the former design and abandon the image elements which are not suitable for the institute development,keeping the integrated solutions that strengthen the image elements. It has a three-dimensional model for development, revealing the innovation of the science and the arts.It is important to realize the expanding the influence of Tianjin Administration Institute, to achieve the accuracy of the image in the international communication and to make the image of Tianjin Administrative Institute easy to identify. Make Tianjin Administrative Institute gain more developing opportunities and serve for the brand-construction of Tianjin Administrative Institute.
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