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Of TV sports programs with youth consumer awareness training

Author: LiJi
Tutor: GuoKe
School: Shanghai International Studies University
Course: Journalism
Keywords: TV sports programs Adolescent Consumer awareness Acculturation function
CLC: G222
Type: Master's thesis
Year: 2007
Downloads: 211
Quote: 1
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Abstract


The advent of television and the spread an image culture characterized the era of mass culture , the youth of the 21st century It is in this mass communication environment growing up , television has a considerable impact on their growth . With the deepening of China 's television sports industry , the sports program production increasingly consumerist value orientation , which has largely fit with our young people in recent years in consumer psychology and consumer behavior shows the characteristics of . Therefore , to explore whether there is a link to become the focus of this paper between our sports programs and youth develop consumer awareness . \In this thesis, by acculturation theory can be an important source of germinal inspired - Television Violence Study , assumptions put forward China 's television sports programs exist acculturation the youth consumer awareness training , and focus on the empirical summarize this theoretical framework , and in the analysis of a larger sample size audience survey data , examines the underlying causes of acculturation assume the applicability of our country , as well as behind . This thesis is divided into six parts : the first part is an introduction ; second part of the research under review , and expounded ideas and research value of this study ; Part III of consumer psychology and sports television industry development status of China 's young viewers consumer behavior characteristics summarized comb ; fourth part of the empirical survey analysis hypothesis ; the fifth part using interdisciplinary theory dissect the underlying causes of acculturation assumptions ; part VI summarizes the research results , and based on recommendations for the future development of China 's television sports industry . The main conclusions of this thesis : the presence of limited acculturation of television sports programs consumer awareness on youth culture , and the paper argues that the Chinese sports TV industry structure , sports TV commercial operation and the mass media and consumerism \and other reasons .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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