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With the increasingly fierce global competition , changing customer demands , the rapid development of science and technology , the environment in which enterprises are no longer stable and predictable environment, but complex dynamic environment . Enterprises in a complex dynamic environment how strategic choice , in theory and in practice, the urgent need to address the issue. But no matter what kind of strategic thinking enterprise -led, strategic management strategic change is always the norm , and thus become a strategic management strategic change research important content . Throughout the existing research , scholars focused on the external environment or the internal environment of a party faced with strategic change, but few studies how the two work together on strategic change . In this paper, the theory of strategic change , research and external environment changes, the company -wide strategic change and firm performance , and the introduction of mediation and regulation variables , build models , formulating hypotheses and determine each variable measure . This paper selects listed companies in China manufacturing companies as samples, based on data during the financial crisis , with SPSS 16 and LISREL 8.7 software through empirical analysis of organizational factors , top management team (TMT) demographic changes , changes in corporate-level strategy , corporate performance , strategic control behavior and the relationship between strategic flexibility , get TMT demographic change and the extent of corporate-level strategic change and positively related to firm performance ; organizational size and corporate -level strategy positively correlated with the degree of change , organizational age and company level negatively related to the degree of change strategy . TMT characteristics change through strategic control behavior affect the degree of change corporate level strategy , strategic flexibility adjustment strategy changes on firm performance . According to the findings , to the enterprise in the face of crisis and the implementation of strategic changes made ??some management recommendations .
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