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Corporate culture management model theoretical basis and practical way to study

Author: PengJiao
Tutor: LiuXinJian
School: Yanshan University
Course: Business management
Keywords: Enterprise management mode Culture management model Corporate Culture Basic Properties Basic Principles Practice mode
CLC: F270
Type: Master's thesis
Year: 2010
Downloads: 420
Quote: 0
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Abstract


With the continuous development of social productive forces , science and technology advances, the development of economic globalization , management determines the level of enterprises in the domestic and international competitive position and its development success . 20 In the 1980s, the development of enterprise management theory into the cultural management phase , culture management model adapted to become associated enterprise management mode . First , this paper presents the concept of corporate culture and content management model to explore the development and evolution of enterprise management mode of the five stages, namely experience management stage , classical management phase , behavioral science management phase , management and cultural management phase jungle stage , summed up the enterprise management mode basic law of evolution , analyzes corporate culture management model future trends. Secondly, explores the cultural management mode \unified , practical and theoretical unity of opposites , rational and irrational opposites , hard hose rational management and the unity of opposites and the dynamics and stability of the unity of opposites , revealing the cultural management mode seven basic principles, namely, human-centered , values ​​grouping , cultural competitiveness , sustainable development, and overall system optimization, potency and time management flexibility . Again, the implementation of the corporate culture and management practices for the prerequisite . The implementation process of cultural management model is divided into an initial introduction , development and innovation in the development of three stages of maturity , and put forward the enterprises in various stages of development measures to be taken . Finally, the implementation of cultural management model Haier Group conducted a case study .

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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