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Strategic Management of S Company

Author: WuLan
Tutor: ZhuNan
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: S Corporation IC industry Strategic Management SWOT analysis
CLC: F416.6
Type: Master's thesis
Year: 2010
Downloads: 475
Quote: 1
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Abstract

IC (Integrated Circuit, IC) is a semiconductor element collectively. Since 1958, Texas Instruments invented the first integrated circuit board, more than half a century, with the rapid development of science and technology, a new industry - the integrated circuit industry, the IC industry has to grow and develop. S The company was founded in 2000, its headquarters located in Shanghai, China, is a Chinese Mainland scale integrated circuit chip foundry business. However, in the current global economic crisis, as well as policy, market, human resources, capital, technology, intellectual property and other important factors, IC industry is undergoing an unprecedented transformation, also pose a threat to the development of the S Corporation. How to make the company fully healthy and sustainable development, has become an urgent need to consider the problem of S Company. As one of the companies, the authors apply their MBA knowledge, combined with actual situation of the IC industry S company, in this article for the Analysis of the strategic management of the S Corporation. The text is divided into four chapters. Chapter S's course of development problems. This chapter first review of the course of development of the of S where industry background, company; then given to the company in the development of the main problems. The internal and external environment in the second chapter S. This chapter begins with a enterprise strategic management brief. And then the SWOT analysis thought, application of PEST model, five forces model analysis of the company's external macro environment and micro environment. Finally, the analysis of the company's internal environment. Chapter S's strategic choice. This chapter, based on the analysis in Chapter II, SWOT analysis of the company's S matrix is ??given, then the application of the strategic management of knowledge has given the company's overall strategy and competitive strategy. Chapter S strategy implementation and control. This chapter focuses on the functions of management through the construction of corporate culture, the company's financial management, human resource management, production, and marketing management, technology management, implementation and control of the development of the company's strategic recommendations. In this article, the author hopes to identify problem causes that hinder the development of the company, and the company has a competitive advantage, inside and outside the rational use of limited resources, avoid weaknesses. I proposed rationalization proposals for the development of the company for the senior decision-making reference for comprehensive health and sustainable development in the best of the author's modest means. Due to the limited knowledge of the author, the errors and omissions in the text, implore Dear teacher treatise guidance.

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