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ASP.NET-based customer relationship management (JJ-ASP.CRM) System Research and Implementation

Author: JiJia
Tutor: ZhouGuangSheng;ZhouQun
School: Shanghai Maritime University
Course: Computer Software and Theory
Keywords: Relationship Customer Relationship Management (CRM) Science and technology service company ASP.NET technology
CLC: TP311.52
Type: Master's thesis
Year: 2007
Downloads: 489
Quote: 1
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JJ-ASP.CRM system, namely ASP.NET-based customer relationship management system. Where JJ is \Customer Relationship Management (Customer Relationship Management, CRM), is a designed to improve the relationship between businesses and their customers new management mechanism, it can also be understood as the use of modern technological means that enable customers, competition, co-operation with other elements of the brand and to achieve overall optimization of automated management systems. Enhance its targeting in the market competitiveness of enterprises, establish long-term, high-quality customer relationships, continually tap new sales opportunities, help companies avoid business risks, stable profits. Therefore, the world is becoming one of the hottest markets in the world. Competitive market requires companies especially those with large and frequent contact with customers of the enterprise, must actively implement customer relationship management. People also come to realize in practice, build customer relationships, maintaining customer relationships, obtain a unique competitive advantage has become the only and most important foundation. In China, the main areas of CRM applications currently concentrated in the financial, insurance, telecommunications and manufacturing strong economic strength, a higher degree of information technology industry, with regard to science and technology service enterprise CRM application cases have been reported rarely. In this paper, Shanghai Communications Technology Development Co., Ltd. This technology service-oriented enterprises as the background, and get the support of the company's CRM project, first studied the characteristics of science and technology service company, CRM connotation, CRM typical functions, B / S Mode multi-layer structure, ASP.NET, etc. This key technologies involved, and then focuses on the Shanghai Communications Technology Development Co., Ltd. are for the customer groups, customer characteristics, for the company's customer relations situation, the enterprise customer relationship type of positioning. In the traditional CRM system on the basis of the basic functions of research, put forward for the industry characteristics of the enterprise and business characteristics of CRM systems-JJ-ASP.CRM systems framework. JJ-ASP.CRM functional structure of the system, including customer management, calendar management, project management, and other six subsystems. This paper is designed and implemented one of the customer analysis subsystem. In the customer analysis subsystem various functional modules for functional design, first the various functional modules involved in the concept of customer relationships were described, and then obtained from the research enterprise customers basic conditions and corporate decision-making on customer relationship management to achieve the desired effect and level, from a functional description, businesses can take advantage of the current extent of the feature and how companies take advantage of this feature to provide support for decision-making in three areas studied. In this paper, after access to the relevant literature on the part of the design features are given a variety of domestic and international recognition model to study and discuss future work. Finally, based on B / S mode,. NET Framework, developers using ASP.NET technology, according to functional requirements analysis and design results, to achieve the customer analysis subsystem, and with other implementations of CRM system development methods are compared and studied. This study is a technology service type of CRM in the enterprise application a try, but also the CRM system with ASP.NET technology to achieve an instance; conclusions of this study and the research enterprise customer relationship management provides a theoretical and technical support, and technology services for the type of enterprise CRM system implementation also has a certain significance.

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