Dissertation > Excellent graduate degree dissertation topics show

Comparative Research of Domestic and Foreign Brand Image

Author: SuFan
Tutor: HuangHeShui
School: Xiamen University
Course: Communication
Keywords: Brand image Product Category Country of Origin Effect
CLC: F273.2
Type: Master's thesis
Year: 2007
Downloads: 339
Quote: 2
Read: Download Dissertation

Abstract


In this study, by a 2 × 3 two factors subjects experiment to explore the scientific and technological content of different products between domestic and foreign brand image differences . The experimental Xiamen University Kenichi Kenji students , a total of 187 people, 95 boys and 92 girls . Another independent variable product category has three levels , namely high , medium and low three different technology content of product categories in the experiments were used to computers, refrigerators and sneakers since the variable one brand sources of state-owned domestic and international levels; to represent . Variables include the three parts of the corporate image , product image and user image of 29 measuring dimensions . The research results show that the domestic brands and foreign brands sold in the mainland part of the differences in corporate image significantly better than the domestic brands , foreign brands , brand the country of origin effect from the product category factors . Significant brand in the product image of the country of origin effect , consumers are generally higher evaluation of foreign brands , product categories had no significant effect . The country of origin effect in the the users image of some brands by product category factors , brand image at home and abroad under the conditions of high scientific and technological content of products and low differences were significant over domestic and foreign ; country of origin when the scientific and technological content of products is moderate brand effect not significant.

Related Dissertations

  1. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  2. \,F426.82
  3. Brand influence purchase intention Study: hedonistic perspective,F721;F224
  4. Study on the Purchasing Intentions of Chinese Consumers Based on the Brand Recognition of Japanese Cars,F224
  5. Web-based interactive brand communication research,F273.2
  6. Some Researches of Poset Category,O154.1
  7. Sporting goods brand image impact on consumers' purchasing decisions,F426.8;F224
  8. Research on Marketing Management of Home Theater System,F426.6
  9. Brand image of the country of origin on consumer product evaluation Empirical Study,F273.2;F224
  10. The Research of Brand Foundation and Development Strategy to Jingdezhen Domestic Pottery Industry,J527
  11. Prototype-based positioning of the brand image research,F273.2
  12. On Determining Design Patent Infringement,D923.42
  13. Study of Color Implementation in Beverage Brand Image,F407.82
  14. Cartoon brand image and brand loyalty impact study,G124
  15. Research on Identifying and Building Brand Image of Audi,F273.2
  16. Based on the perceived value of the brand image - Customer Satisfaction - Brand Trust impact mechanism,F274;F224
  17. Real estate business website design and implementation,TP393.092
  18. N Shenzhen pork market , brand positioning and marketing strategy,F324.6
  19. Research on Brand Positioning for W Corporation’s Cosmetic,F426.72
  20. The Design of Brand Franchised Store of Casual Clothes,F721.7
  21. The Sales Analysis and Strategy Study for Tyco AMP Cabling Product in Chongqing,F426.92

CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
© 2012 www.DissertationTopic.Net  Mobile