Dissertation > Excellent graduate degree dissertation topics show

Factors Influencing export enterprises to foreign buyers bargaining power

Author: ZhengKe
Tutor: ZhuoJun
School: Zhejiang University
Course: Management Science and Engineering
Keywords: Inherent bargaining power Actual bargaining power Export firms Game experiment
CLC: F224
Type: Master's thesis
Year: 2008
Downloads: 171
Quote: 3
Read: Download Dissertation


With the progress of the open and reform and the construction of market mechanism, as well as the reform of the foreign trade system, a strong developing trend and a promising vision were shown in China’s foreign trade market. However, a series problems cannot be neglected, such as the "the pauperization growth" which describes the phenomenon of high speed growth in volume of export along with the relatively low speed growth in value. The price rising of raw material and the pressure of RMB appreciation force the export firms to face a new game between them and their foreign clients.This paper concerns with the bargaining power between expert firms and their foreign clients. Based on the former researches, this study has divided the barging power into two categories which are Inherent Bargaining Power and Actual Bargaining Power, and is aiming at constructing a theoretic model to analyze the bargaining power between export firms and their clients, and disclose the potential factors that could influence the inherent bargaining as well as the moderating effect of three important factors which were alternative resources, relationship quality and key information recourses in the transformation process from inherent bargaining power into actual bargaining power. In order to conduct empirical analysis towards the predications from the theoretical model, this paper has combined two kinds of empirical methods, the survey method and game experiment.The research results shows that key competitive power and international marketing competition have a significant positive influence on inherent bargaining power; the availability of the alternatives and relationship quality has a significant moderating effect on the transformation of the inherent bargaining power to actual bargaining power. The lower the availability of the alternatives is, the higher the possibility that the actual bargaining power is determined by inherent bargaining power; the higher the relationship quality is, the higher the possibility that the actual bargaining power is determined by inherent bargaining power. The moderating effect of the key information resource is also significant. But the direction of this effect is determined by the characteristics of the players and the results of their former games.

Related Dissertations

  1. The Study of Behavioral Incentive Contract Theory and Application in the Inspective of Fairness Preference,F272
  2. Social preference test : an experimental study beyond economic man,F062.9
  3. Game Theory Analysis on Chinese Stock Market,F832.5
  4. K Company’s Improving Planning and Forecasting for the Reasonable Allocation of Inventory,F224
  5. Empirical Study on the Top Management Turnover and Performance of Listed Companies in China,F224
  6. State cigarette sales forecast Influencing Factors,F224
  7. Empirical studies of corporate values ??and budget to participate in the management performance,F224
  8. RD input and results of operations of China's high-tech listed company,F276.44;F224
  9. Study on Risk Identification and Evaluation of Manufacturing Green Products R & D,F205;F224
  10. Study on Cash Holding and Its Relationship with Performance,F224
  11. China’s Financial Development, Financial Structure and Output Stability,F124;F224
  12. Research on Support Vector Regression in Prediction of the Short-term Load of Power System,TM715;F224
  13. Bayesian Methods in Private Funds Performance Evaluation,F224
  14. Research on the Impact of Listed Company’s Diversification on the Interests of Small and Medium-sized Investors,F832.51;F224
  15. The Research on the Relationship between Logistics Service Quality and Online Shopping Behavior,F724.6;F224
  16. Suplly Chain Logistics Evaluation Mode,F274;F224
  17. Research on the Factors of the Private Placement Announcement Effect,F224
  18. Empirical studies of short-term financing bonds of listed companies financial risk factors for,F832.51;F224
  19. The Research on Control Characteristics on Impact of Accounting Earning Quality in Family Controlled Listed Company of China,F276.5;F224
  20. Study on the Influencing Factors of the P/E Ratio of Bank Listed Companies in Chinese A-Stock Market,F224
  21. Investment absorption capacity of Heilongjiang Province,F224

CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
© 2012 www.DissertationTopic.Net  Mobile