Dissertation > Excellent graduate degree dissertation topics show

A Comparative Study on Apparel Brands Retail Shop Location Selection Strategy

Author: FanLin
Tutor: ZhangMengXia
School: Capital University of Economics
Course: Business Administration
Keywords: Retail enterprises Retail shops District Location strategy Consumer market
CLC: F426.86
Type: Master's thesis
Year: 2011
Downloads: 289
Quote: 0
Read: Download Dissertation

Abstract


With the fast leaps of China's national economy, the retail industry as an emerging industry of the 20th century is also booming development. Retail location is a major problem, it is to make full use of consumer psychology, regional economics, industrial organization, strategic management knowledge of various disciplines, in-depth analysis, research can be effectively implemented, it is The science and art of decision-making behavior, retail managers must be attaches great importance to a key. With the expansion of the city, consumers are increasingly high consumer demand, the urban district is constantly undergoing change from a few years ago 'centralized business evolved into a wide range of commercial and business circles atmosphere today, urban circle as an important part of the city, an increasingly important impact on the consumption decisions of the consuming public, intangibles increased the difficulty of the clothing retail shop location, siting both need to understand the characteristics of the various district need more scientific analysis to capture the market gap, a surprise move strategy. Will now diversified the business district of the city and enumerated characteristics retail formats in each district, the location of the different strategies for the apparel retail comparison study to identify the location of the different types of district should consider the main points and strategies that can be taken. The research method is to start from the type and characteristics of the study district, combing various district characteristics of retail formats, and refers to the successful examples of different shopping district site analysis. Find the corresponding location strategy, rather than listed location strategy-depth analysis of the characteristics of different district. In addition, the article also sports brand Adidas and leisure brand Giordano two distinct clothing brand in the Beijing market location strategy as an example an in-depth analysis, and verify the different types of district taken successful siting strategy. The authors have extensive practical experience of the decade apparel retail store management, also witnessed the apparel retail market changes in the decade, and to participate in the siting of two different types of clothing brand strategy development, so in recent years, urban commercial The circle change has a profound understanding of different clothing brands siting strategy has its own unique perspective and point of view, and to predict future changes in the business district of the city, the development trend of the apparel retail. I believe this understanding of the city business district to the clothing retail business decision makers, retail outlets scientific rationalization layout, choice of future district and develop shop site layout strategies provide important reference, so that the retail business is better return on investment.

Related Dissertations

  1. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  2. Epidemiological Characters of Category B and C Infectious Diseases in Jinshui District of Zhengzhou in 2005-2009,R181.3
  3. Discussion on Reform of Collective Forest Right System in Nanjing Pukou District,F326.2
  4. Study on the Reform Trend of Sub-District Office in Nanjing City,D630
  5. Yan Xishan District Republican domination of Shanxi Book Publishing,G239.29
  6. Three Rivers District quantitative estimation of vegetation cover and its changing,TP79
  7. The Analysis and Advice to the Community Construction in Lianyun District,D669.3
  8. Study on Reputation Evaluation of the Medicine Retail Enterprises in Consumer Perspective,F721;F224
  9. Application of Program Management in Regional Investment Attraction,F127
  10. A Study on the Impact of Knowledge Stickiness and Organizational Social Capital on Knowledge Transfer of the Multinational Retail Enterprise,F721
  11. Qianjiang District , Chongqing City Commercial Circulation Development Research,F727
  12. Counting interval mapping of quantitative trait,O212.7
  13. Design and implementation of the management system of party members card,TP311.52
  14. A Research on Teaching Conceptions from Senior High School in Hami Region at the New Curriculum Reforms’ Background,G632.4
  15. Research on the Commercial Block Public Space Renaissance,TU984.13
  16. Supply Chain Management Group 's business model innovation analysis,F721
  17. High-density commercial district landscape building,TU986
  18. The Development Planning of Qingpu Urban Agriculture Zone,F327
  19. The Investigation of Water Pollution of Rainwater Pipe Network and Its Countermeasures in Residential Area,X52
  20. Hope Town city parking is difficult to crack the problem of,U491.7
  21. Weifang Binhai District Aquaculture Situation Analysis and Countermeasures,F326.4

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile