Dissertation > Excellent graduate degree dissertation topics show

The Research into E2 Wine Marketing Tactics of Kunming E2 Winery

Author: ZhengZuo
Tutor: YangXianMingï¼›WangMinZheng
School: Yunnan University
Course: Business Administration
Keywords: Wine Marketing Strategy SWOT analysis Five Forces Model 4P theory
CLC: F426.82
Type: Master's thesis
Year: 2011
Downloads: 266
Quote: 0
Read: Download Dissertation

Abstract


In recent years , as people in-depth knowledge of wine and health issues, wine has been more and more Chinese people to accept that China's wine consumption is maintained strong growth momentum. Kunming, the establishment and E2 E2 winery wines introduction of the project is also in this context presented . In order to ensure the smooth implementation of the project , the author used the MBA relevant knowledge and analysis methods, combined with the actual situation, the development of the E2 wine marketing strategy. Firstly, through market research to understand the needs of consumers in Kunming wine situation ; Then Kunming wine market is broken down ; again established on the basis of market segmentation target market positioning ; finally from the product, price, place, promotion four aspects of the development of the Kunming E2 winery wine marketing strategies . Text is divided into six parts. The first part introduces the topics of the background , significance, research status and writing ideas . The second part describes the basics of wine and our wine industry status quo. The third part is the demand E2 wine market research analysis and based on this market segment . Then the fourth part they use five forces model and SWOT analysis , analysis and evaluation of the advantages and disadvantages of the various market segments and opportunities , according to the evaluation results , established the target market . The fifth section is based on the analysis in the front to 4P theory, from the product , price, place, promotion four aspects of the Kunming E2 winery wine marketing strategies . Finally Part VI concludes the paper put forward on the basis of the conclusions of this paper .

Related Dissertations

  1. Research on Developmental Strategies of Commercial Fitness Clubs in Nanning Based on SWOT Analysis,G80-05
  2. Marketing Strategy of China campus buy,F274
  3. PXSF Nursery School Service Marketing Management Analysis,G617
  4. A life insurance company marketing strategy,F274
  5. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71
  6. China Refractory Products Market Marketing Strategy,F274
  7. Tianyu Development Strategy,F426.7
  8. Longliqi direct Strategy,F426.72
  9. Xi'an Lijun Pharmaceutical \,F426.72
  10. Nantong build a modern logistics system of tobacco,F426.8
  11. Garment Co., Ltd. Anshan SF Marketing Strategy,F426.86
  12. Tianjin COSCO Logistics ( Tian Rong ) business process optimization and Countermeasures,F552
  13. Study on Development Strategy of Lithium Industry in YiChun City,F426.6
  14. Chongqing Industry Development,F719
  15. Research on Business Model of Online Team Buying Based on Analytic Hierarchy Process,F713.36
  16. Study on Traditional Brewing Process of Guangdong Hakka Niang Wine and Characteritics of Microorganisms Isolated from Raw Starter,TS261.1
  17. The Marketing Strategy Research of Dalian Jiuguang Department Store,F721
  18. The Structural Optimization and Marketing Strategy of Qilu Bank Online Banking Product,F832.2
  19. Analysis Rural Tourism in Qingzhou Province Based on Stakeholders with SWOT,F592.7
  20. Research on Optimization of Marketing Tactics in Chinese Market for Kurz Stamping Tools,F279.516
  21. Shizuishan coal industry Circular Economy Development Research,F205

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile