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New Media in 2010 Impact of Guangzhou Asian Games

Author: WuJie
Tutor: MaJianQiao；LiXinHua
School: Suzhou University
Course: Physical Education and Training
Keywords: New Media Guangzhou Asian Games Sports Events
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 158
Quote: 0
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Abstract


New media refers to the information technology, network technology, digital technology, new communication methods to achieve the spread of new media.In recent years, the rapid development of new media affect our lives. 2010 Asian Games & the 16th Asian Games in Guangzhou, China, and the media is connected with the audience bridge sporting events, the new media to spread a new form of sporting events, is bound to the 2010 Guangzhou Asian will Games impact of new media for the London Olympics in 2012 fully functional on great significance.This paper uses a literature review, questionnaire, logical analysis, mathematical statistics, research methods, The main results:Guangzhou Asian Games in 2010, the new media to enhance the audience’s viewing experience, made better communication effects.Audience access to the Guangzhou Asian Games, the main source of new media is a network media, followed by the mobile media and TV media. Internet media occupy in the new media in a more important position. The micro-Bo in the online media and mobile media has wide application, the Asian Games in Guangzhou played a better dissemination of results, mobile TV, 3D TV is also the Asian Games in Guangzhou, also played a role.New Media for 2010 Guangzhou Asian Games has a large role in promoting. New media for the Guangzhou Asian Games to play an effective advocacy role in promoting the impact of the Guangzhou Asian Games to enhance the visibility of the Guangzhou Asian Games; the role of new media with public opinion and create a good tournament in Guangzhou Asian Games, the environment, and nurture Good Sports Culture in the Asian Games. Asian Games in Guangzhou to promote healthy, stable and sustainable development.Promotion of new media is an essential channel for the Guangzhou Asian Games, it will display the elegance of the Asian Games to the public, causing people to interest in sports, and keep still, as the new media propaganda, rendering more and more people About sports.Involved in new media Guangzhou 2010 Asian Games, integration and development events resources to richer and more attractive, more vitality, and promote the improvement of the new media technologies, increasing the impact of the new media, the economic profit. Guangzhou Asian Games in the new media phenomenon of some good exposure played a role in prevention and supervision, so that principles of fair competition, further enhance the sport.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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