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Dynamic capabilities , brand building and business performance

Author: ZhangYanPing
Tutor: LiZuoShu
School: Nanjing Normal University
Course: Business management
Keywords: Dynamic capabilities Brand building Corporate Performance Exploratory study
CLC: F426.8
Type: Master's thesis
Year: 2011
Downloads: 62
Quote: 0
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Abstract


Based on the 2008 Global Financial Crisis and threaten the context of China’s economic development, labor-intensive enterprises based on the transformation and upgrading of the full range of considerations, field trips and research the hundreds of local enterprises, in-depth visit to the North, in the Southern dozens of toy companies to in-depth interviews, questionnaires, tracking reports and other means. Combined with literature research and data analysis, additional cases by the demonstration of empirical research, from companies both dynamic capability and brand buildingstart angle, in-depth study of enterprise survival and development of the decisive factors that analyzes the dynamic capabilities and brand building long-term performance of the enterprise role. Respectively, from learning mechanisms, capacity mechanisms and coordination mechanisms for matching three aspects of dynamic capabilities influence firm performance, and based on research data and analysis results by adding brand-building of the variable, fully demonstrate the crisis conditions affect performancekey dynamic capabilities and brand that is in office, under the brand into the crisis, as companies need to be their own strength.Based on the empirical research, this article from the business reality in the form of in-depth case studies in order to study the research process in a typical two toy companies, case an analysis of the dynamic capability-building to enhance the performance and enhance the core competitiveness of enterprises, to Enterprises in China’s development of a good inspiration; CaseⅡanalysis to strengthen their own brand-building impact of contrarian and thus increase brand performance and enhance the core competitiveness of enterprises for China enterprises to the world, the establishment of national brand set the example.Throughout the text, the main analysis of enterprise performance gains, especially in the systemic risk in the context of how to ensure and enhance the ability of businesses to survive, and seek development, to dynamic capabilities and brand building of the new combination proved more Shijiao content. Of course, the article from the micro perspective, there is inevitably not comprehensive of the Department, which is further enhanced in the direction.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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