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Comparative Analysis on the Development of Three Types of Chain Operations

Author: LiRongQing
Tutor: ZhouDianKun
School: Southwestern University of Finance and Economics
Course: Circulation Economics
Keywords: Direct chain Franchising Voluntary Chain Grow and develop Dynamic mechanism Industry adaptability Shop regulatory Policy recommendations
CLC: F721.7
Type: PhD thesis
Year: 2009
Downloads: 1446
Quote: 2
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Abstract

From the 1850s, the chain generated from operations since gone through more than 150 years, in most countries, developed into a regular chain, franchise and voluntary chains of three operational forms. Western developed countries, three chain management are well-developed, and as a developing country China Chain Store \u0026 Franchise After 10 years of reform and opening up in the early 1990s gradually transplanted into developed. Chain operations to promote the development of the Chinese economy, the rapid growth of the national economy, increasing employment rates, and improve people's living standards have made important contributions. As transplant type system, three chain management is different in the speed and size of China's development and the direct chain of development is relatively smooth, the franchise development career has had its ups and downs, the voluntary chain development, progress has been slow. How to promote the faster the better development of the three chain management, and make an important contribution to the growth of the national economy, where the significance of the topic of the thesis. The thesis is divided into three parts: the first part (Chapters 2-4), the environment and development. In the theoretical foundation and frame of reference of foreshadowing, analysis the chain operation successful transplantation of reason on the development status of three chain management of national and international comparisons. The second part (Chapters 5-7), the mechanism of development. From the macro, the system and the dynamic perspective of comparative analysis of the dynamic mechanism of the development of three chain management, the industry the adaptability and shops regulatory problem, which is the core part of the thesis. The third part (Chapter 8), developmental disorders, and countermeasures. Analysis of the obstacles in the development process of China's three chain management, franchise chains and voluntary chain development difficulties, and put forward policy recommendations to overcome obstacles and difficulties. The paper presents the following innovative perspectives: 1. Use of the system changes and transplantation theoretical analysis chain operating system transplant successful because: enterprises self-select transplant guarantee transplanted chain management system and our basic institutional environment adapt. The theory of institutional change and institutional transplantation system transplant success depends on the institutional environment of mutual adaptability transplantation and transplant system and the country of immigration. The early 1990s, China after 10 years of reform and the accumulation of quantitative, has been formed chain management and development of the basic cultural and social conditions, the performance of the substantial increase in the income of urban residents; establish a solid buyer's market situation; competitive the formation of a market economy; the the foreign multinational chain companies to enter the Chinese market, establish a learning template. The beginning of reform and opening up, the traditional commercial enterprises need an entirely new form of business out of the woods; same time, the government's open-door policy and an increase of the supply chain management system, in this case, out to bring economies of scale to reduce transaction costs, The purpose of independent select the transplant chain management system. Chinese enterprises to understand the institutional environment for their survival, and transplantation in line with the goal of the corporate pursuit of profit, so bring the success of the transplant. Population ecology theory as a guide to economics, management science theory, the dynamic mechanism of the development of a comprehensive analysis of three chain management is how to influence each other, from the perspective of macro system and dynamic, and ultimately the formation of competing complementary symbiotic ecosystem of commercial stocks. First, the environment of intensified competition, enterprises in order to obtain a competitive advantage and innovative the direct chain forms of organization; then is the chain headquartered To no tangible capital expansion and entrepreneurs in order to \chain forms of organization; Finally, in a large chain squeeze, do not want to lose the \The three chain operations have experienced organizations variants organizational selection and retain the three stages, and eventually the entire ecological groups find their place, cure for an advanced circulation system. They compete with each other but complement each other to form a the chain management vibrant commercial ecological communities, function together to promote business development, sales channel for manufacturers to provide fast, convenient to provide consumers with a variety of shopping. 3 on the basis of statistics and case studies, the amount of investment from the shops, shop cost control features, four aspects of the the shop run core technology and chain brand consumer characteristics, analyze and draw three chain operations to adapt to different industries and the conclusion of the format. Chain management industry can be divided into retail, catering and other services. The direct chain industry characteristics: shop investment the shop cost control belongs Headquarters cost control type, the core technology of the shops run weak lower chain company brand value chain industry, large-scale retail formats meet four conditions for direct chain management. The franchising industry is characterized by: lower investment shop, shop cost control belongs to the \The stores, all kinds of restaurants, as well as a variety of service industries closely related to people's daily lives are in line with the four conditions for the franchise chain. Voluntary chain background and organizational characteristics of their produce, adapt to smaller retail formats, concentrated in the grocery store, small and medium-sized supermarkets, convenience stores, and some small specialty store (such as pharmacies) retail formats. Design the chain shops regulatory measure of effectiveness model, and shops regulatory characteristics and the difficulty of monitoring for the analysis of three chain management, and then proposed to enhance the effective measures of the headquarters regulatory capacity. Since the shop carrying the source of profits and brand image of the chain stores and headquarters and there are agency problems caused by asymmetric information, and lead to a breach of the shop will harm the interests of the headquarters to some extent and Brand. The chain company shops regulatory effectiveness shop headquarters of regulatory supply to meet regulatory demand results, regulatory needs shop the difficulty of monitoring the affected shops uncontrollable degree of information and quality of service as well as shop and headquarters space distance; regulatory supply regulatory capacity of the headquarters, affected by the decision at the headquarters of regulatory inputs and regulatory input use efficiency. In this paper, principal-agent theory and collective action theory analysis of the three chain operations shops regulatory difficulty. Direct chain due to the implementation of full control of the shop, so the smaller the difficulty of monitoring the presence of adverse selection and moral hazard; franchising contract supervision, shops, supervision is more difficult; voluntary chain loose contract shops exist collective action pickup and defeat ethical conduct, supervision is the most difficult. Accordingly, the direct chain to improve the management of human resources supply measures to strengthen supervision, improve the incentive - restraint mechanism, increase employee loyalty; the franchising enhanced regulatory measures supply is sound franchise system; voluntary measures to enhance the regulatory chain supply is to strengthen Union operating mechanism and institution building. Pointed out that the development of the obstacles and the difficulties of our chain management, according to the policy proposals put forward to promote the rapid growth of the three chain management. Three chain development status, the direct chain more smoothly, franchising have ups and downs, the slow development of voluntary chain; compared with developed countries, China chain management firm size, market concentration or management level There is a large gap. Chain management in China stunting environmental conditions is missing, multinationals squeeze, channel conflict and inter-regional development blindness; difficulty of franchise development is a two-way non-compliance issues to overcome headquarters and shops; the voluntary chain development challenge is to overcome the \Action Dilemma. \Paper these obstacles and difficulties related policy proposals, such as the establishment of a social credibility system, breaking the establishment of a unified market region segmentation, sound social logistics infrastructure, standardize the market competition order, commercial network planning, protection of the living space of the small and medium-sized commercial enterprises .

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational > Supermarkets, chain stores,specialty stores
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