Dissertation > Excellent graduate degree dissertation topics show

The Research on Channel Innovation Strategy of Q Aesthetic Hospital

Author: XueZhiQuan
Tutor: ZhaoZengYao
School: Suzhou University
Course: Business Administration
Keywords: Aesthetic hospital Marketing channels Innovation strategy
CLC: R197.3
Type: Master's thesis
Year: 2011
Downloads: 67
Quote: 0
Read: Download Dissertation

Abstract


In this paper, based on the plight of Q Aesthetic hospital’s survival and bottleneck of the development, Around the practical issues such as how to focus on long-term competitive advantage and avoid the establishment of core regulatory risk, standardized marketing behavior, efficient promotion, based on SWOT analysis of Marketing channels, derived for their sustainable development needs of channel innovation strategy and a clear strategy to support implementation of the strategy, the implementation of the strategy elaborated program and control ideas. In this study, breaking the previous academic hospital on the channel system, one-sided level of understanding and analysis of stick only from the marketing, design and evaluation of the traditional research path, but in the traditional medical model and Aesthetic industry for in-depth analysis of the new situation based on a strategic height from the hospital to re-examine the channels 4P variable factors. This paper advocates channel as a strategic resource, fundamentally about the survival and development of Q hospital, so for the forging of its core competencies is essential. When the traditional marketing channels can’t solve the current system facing the risk of illegal advertising, marketing inefficiency, financial pressures, the performance bottleneck of highlights and many other issues, marketing channels and strategic innovation reconstruction is a useful exploration. Based on this, the text of the Q hospital marketing channel length, width and breadth of the structure of innovative remodeling, especially through the introduction of the regional exclusive agent to increase the channel length, and change the channel width, an effective solution to the channel development and hospital management costs, and channel resources for the purification of a great benefit and risk control, resolving the traditional channels of development in the operation of the five problems, while the formation of exclusive and can lead, for now in the "Red Sea" at the Q hospital, with the concept of long-term guidance and practical operational value.

Related Dissertations

  1. Dongguan mobile data services marketing channels research,F626
  2. ZS mobile marketing channel strategy Planning and Strategy,F626
  3. Hotel Nikko Dalian product and service innovation strategy study,F719
  4. Zhejiang Shiyou Timber Marketing Management in Research,F426.88
  5. Chinese low-end manufacturing , international sales channels research,F425
  6. HengYang Branch of China Unicom Channel Research,F626
  7. The Research of Stratige and Methods of Management Supporting Product Innovation Otis Company Case Study,F274
  8. Research on the Relationship Corporate Integral Innovation Strategy and Core Competitiveness,F272
  9. A Research about Development Strategy of Communication Design Institute,F626
  10. YCJY reclaimed rubber Channel Strategy,F426.72
  11. Research of Medicine Marketing Channel Management,F426.72
  12. TCL Mobile channel change,F426.6
  13. Marketing Channel Transformation of BJ Company,F274
  14. A Study on Marketing Channels of High-tech Enterprise in China,F274
  15. The Research on the Integration of China’s Life Insurance Marketing Channel,F842.6
  16. The Designing and Implementing of Marketing Channel Models in Shanghai Mobile,F626
  17. Circular Economy from the Perspective of Green Technology Innovation Strategy and Policy Research,F205
  18. Hisense Kelon air conditioning optimization of marketing channels,F426.6
  19. Innovation Strategy of China Chengda Engineering Company,F284
  20. Designation and Management of Chint Electrical Marketing Channels,F426.61
  21. Network News Editor of Development and Innovation Strategy,G213

CLC: > Medicine, health > Preventive Medicine,Health > Health care organizations and career ( Health Management ) > Health care systems and institutions > Hospitals, general hospitals
© 2012 www.DissertationTopic.Net  Mobile