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The New Exploration of Literacy Education Approaches College Student

Author: ZhangXin
Tutor: LiuXun
School: Chengdu University of Technology
Course: Communication
Keywords: University student Media Literacy Educational approaches
CLC: G642
Type: Master's thesis
Year: 2011
Downloads: 249
Quote: 0
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Abstract


In full media context of the times, the all-pervasive media has depth affect people's thinking and behavior patterns. Ability of college students as an important member of the media audiences every day in the receiving or even pass the massive amounts of information in the information, and how to improve them to identify and judge the information is particularly important. Media literacy education is an important part of the emphasis on the quality of education in recent years, much due to various reasons, has not yet become a popular form of education. Colleges and universities as an important position in the education of personnel training and the quality of citizens, has a high degree of necessity and operability of the media literacy education. Media, as modern civilization boosters Volkswagen, both for the overall quality of college students, or for the promotion of social progress have a huge role. If, however, the improper use of the mass media, naturally easy to cut it to pass the role of mainstream moral and cultural information. Media literacy is an important manifestation of the contemporary society as a whole cultural accomplishment, strengthen education in this regard will help improve the overall quality of all college students. As one of the mass media, the film is one of the most entertaining, most user-friendly, Reading the lowest cost of political and social media. Relative to the other terms of the mass media, movies, media to an irreplaceable dominance. As a popular art, the essence of the film is entertainment. Then the movie as an essential form of entertainment media, it bring people's entertainment will also include the political orientation and political behavior patterns and movies which plot the combination has a strong psychological assimilation force penetration. The educational role of the film is generally from the front and back of two. The movie demonstrated positive aesthetic evaluation of life, the effect is good; Similarly, if a movie is to make negative aesthetic evaluation ugly phenomenon of life, it is a good. Through the pros and cons of both sides can play the role of moral education, aesthetic education, the ideal education. Of course, the educational work also depends on how the artist's position is consistent with the social reality, whether social patterns of life. Dialectical relationship exists between the movie media literacy and media literacy education, media literacy education that includes film media literacy. Conversely, positive film media literacy can promote the development of media literacy education. Negative the movie media literacy is not conducive to the development of media literacy education. In the face of students, we should emphasize the positive impact. As an audience, you should be able to correctly understand the analysis of media messages, to criticize views improve immunity of negative information. Media literacy is the basic quality of the information society modern people, as the builders of the future society, college students facing complex social environment and media environment, media literacy education here reflects its value. How to actively respond to the media, the effective use of the media, resolved to identify media information, should have the basic quality. As the generation that grew up in the electronic media environment, the college students from an early age to develop the habit of receiving information through TV-based electronic media. Generation of the text relative to their parents, they are the generation of the image, or audio-visual generation, they soon turn grew up in the generation of the network, and many of them do not like the traditional mode of reading, not used to the typical learning, but too much addicted to image media, online media, games, media and mobile media. Decline in their ability to read, read slow. In this environment, the greater the need to improve the overall media literacy of college students, not to stay in a variety of levels on the surface, but to comprehend the deeper, get rid of the fast food culture. China's increasingly rich media environment, citizens face more and more information, go to today's relative questioned the attitude of the audience of media, from the absolute trust from passive receive today's active choice. In this context, to carry out the work of media literacy education is imperative.

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