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M School of Henan Province Development Strategy

Author: WangYi
Tutor: ZhangHeLin
School: Zhengzhou University
Course: Business Administration
Keywords: Secondary vocational schools Development Strategy SWOT analysis Strategic Enterprise Management
CLC: G527
Type: Master's thesis
Year: 2011
Downloads: 76
Quote: 1
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Abstract


This school development in Henan Province M strategic analysis, the main idea is to develop business model school for school development strategies. In national policies and student employment needs double promotion, vocational education in China has achieved great development, cultivate a large number of professional talents with high levels of taxation, enrich our technical professional positions, strong support for the social and economic development. A growing number of secondary vocational schools have made tremendous progress, the corresponding competition between schools increasingly diverse and increasingly intense. At the same time, China's social work career in 2004 in Shanghai pilot, will be the policy tilt, be actively developed. However, a lack of social work professionals are unable to meet the needs of society. Henan M school as a social work specialty secondary vocational schools in the favorable opportunity of the two gold cross point, you must tap their own potential, a reasonable position, grasp the opportunity to develop business management model school, which requires a appropriate school practical and effective development strategy. With the help of corporate strategic management theory, the theory of the development of strategic knowledge of the history of Henan M schools, the development of a systematic study of the current situation and pointed out the school in teaching and research, school management problems. Including the use of PEST analysis, \, far more than the opportunity to challenge and develop occupy the commanding heights; through the value chain analysis, competitive analysis, and the core elements of the internal environment evaluation matrix (IFE) on the internal environment of the system analysis, pointing out the strengths and weaknesses within the school distributed evenly matched. Based on the above analysis, the use of SWOT analysis to identify the school is conducive to the development of several M Henan strategic program, and then with qualitative and quantitative analysis are two ways to conduct a feasibility analysis for various programs. Ultimately selected prior to 2017 was upgraded to Henan Vocational College of Social Work as the goal, to the rational use of the opportunity to maximize the resources available for the school principles to the development of specialized social work as the key to improve the school's own building, strengthening teacher Strength training; take channel strategy to increase enrollment and employment efforts; implementing marketing strategy: the rational use of advertising and public relations; take brand strategy, focusing on the development of specialized professional support system and other measures for the strategic program.

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