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Chinese Book Publishing Industry Development Strategy in New Media Age

Author: HanYuHong
Tutor: YangQinYu
School: Zhengzhou University
Course: Communication
Keywords: New Media Book Publishing Content Industry
CLC: G239.2-F
Type: Master's thesis
Year: 2011
Downloads: 149
Quote: 0
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Abstract


The media development history tells us that books as the most traditional media , through every means of communication to the scientific and technological revolution , brave newcomer media . Several hundred years after the birth of newspapers , books constantly absorbing the advantages of new media to improve their own to respond to the social needs of the times , but the strong impact of the Internet and other new media , books disappear theory , paper Extinction of the mass media is still heard . The book publishing industry how to deal with the challenges of the new media , learn from each other , stick to the original books market using new media to open up a new way , through a lot of literature and case analysis has become one of the urgent need to resolve this paper , combined with some the actual operation of the traditional media in the field of new media , from propagation 5w , communicators , the message , the media, those who pass and dissemination of results of five analyzes the impact of new media on the book publishing industry in China , and through theoretical and case a combination of methods discussed in the book publishing industry in China in the era of new media development strategy , which will book publishing Communication Theory and the book publishing industry in the new media environment survive systemic thinking and learn from .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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