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Author: YuYanYe
Tutor: WangJiaZuo
School: Anhui University
Course: Journalism
Keywords: Xinan Evening News Competitive Strategy Intraspecific competition Interspecific competition
CLC: G216.3
Type: Master's thesis
Year: 2011
Downloads: 69
Quote: 0
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Abstract


This paper selects \The author in the text used in progressive layers of structural arrangements commenced research and analysis. First, the author analyzes China Evening development context and new media reshape media environment point of view of today's media environment and Hefei \Secondly, from the point of view of media ecology \Intraspecific competition is competition between populations newspaper Hefei (Hefei this study only the local market competition between newspapers), including \\National plans in 2015 to achieve \Over the years, the development trend of the media industry we can conclude that the media industry has an interspecific competition between natural law, namely, technical dominant media access to resources is also dominant. Of course, technology can not be dominant in the case also the media according to their characteristics to create a unique space for development, such as the radio. So paper media, including \Based on the current media environment and media development, most of them choose to improve their technique newspaper. Again, based on the above background analysis, the author analyzes the \In intraspecific competition, \In the editing system, first \News of reform, the establishment of a specialized department to do motorized reporter unique perspective of the news; Third, Wu Guohui Director proposed system through the establishment of a scientific editors to avoid homogenization. But because the newspapers use the same resources and news audience, so in news gathering system can not be fundamentally changed. In the operating system, and explore new funding business model, not just stay in the accumulation of capital through its own development to the industrial management level, first in 2008 to attract foreign investment, with abundant capital and strengthen its industrial operations. In the transverse direction, by receiving the \closely linked with the fate of the newspaper, has also been a sunset industry, therefore, \In interspecific competition, \Finally, the author through the \traditional media need to upgrade their technological advantage, using its own characteristics to obtain living space. Through the \

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Various types of newspapers > Professional newspaper
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