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Inquires about the Commercial Illustration Design to the Water Color Mode

Author: ZhangYiZuo
Tutor: LiQiFei
School: Northeast Normal University
Course: Art of Design
Keywords: Illustration commercial illustrator watercolor art watercolor painting
CLC: J524
Type: Master's thesis
Year: 2011
Downloads: 147
Quote: 0
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Abstract


Digital Media Arts and the rapid development of information technology in increasing the colorful art of visual communication. Graphic design is more a whole new look and format to bring with it more visual effects, tightly grasp the various media for efficient transmission of business information. Modern "fast-paced" make the world more or less will be felt somewhere in the inner world of loneliness, depression, resistance, mental inferiority, and so the negative mind, and began to desire, began to think, began to seek a spiritual sense comfort.As an important part of graphic design art commercial illustration art, firmly grasping this new era under the social environment, and give the opportunity. After years of silence, become born again off to an unstoppable momentum, to stand in front of the world. It is full use of its arbitrariness, compatibility, and more variability, with a great affinity for the way in the desire to touch people’s hearts the sweet. Rouse them from their spiritual interests and needs of a week. Dissemination of information so as to achieve the effect. Such an environment constantly remind the world that advertising can be an aesthetic experience, is the double vision and spiritual feelings.Illustration of modern business are a variety of effects the lack of feeling, and found the characteristics of watercolor art, can give the world a composite illustration of arbitrary soft feel. Used in commercial illustration in watercolor painting, watercolor tool is simple to use and easy to carry, the effect is transparent, crisp, moist. People with sexual feelings. Business background of attention, the illustrations continue to appear in the advertising posters, books, magazines, animation games, television networks and other industries, including watercolor art in depth. Meanwhile, China’s education sector to re-examine the art of illustration, and the enthusiasm of fans into society, that makes China’s commercial illustrator with a new look to show the world of its vitality.The support needed to achieve the desired theory, and only correct understanding of the origin of commercial illustration, analysis of the development status, see the problems, thinking solution to academic researchers in a gesture of steady progress. Discover the only constant thought, to find the source in the exploration, discovery learning, progress in learning to illustration art for our real a force. This is the article I put forward on the subject, as well as research purposes.

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