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Research on the Marketing Strategy of ERP Solutions

Author: LiuYiJun
Tutor: ZhangYongZe
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: Enterprise management software Marketing Strategy Solutions Firm
CLC: F426.672
Type: Master's thesis
Year: 2011
Downloads: 145
Quote: 1
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Abstract


Software industry as the core of the information industry in China in various fields of the national economy plays an increasingly important role , its role in promoting economic development \Software enterprises in China has made remarkable achievements , and showing a high-speed , steady development . Enterprise management software is the core of the enterprise information into the high - growth era , as the business of the importance of information technology , enterprise management software , but there are also many problems : a single marketing model ; lack of foreign management software vendors contend high end products , low-end product homogenization serious ; the industry overall profit decline ; in this context, how to change the competitive strategy of enterprise management software vendors , seeking its survival and development of enterprises how to marketing , how to develop a marketing strategy is extremely important also become enterprises urgently need to study . Firstly, from the macro and micro illustrates the unique nature of the software industry , and then elaborate enterprise management software marketing characteristics , the size of the market and the customers of the enterprise management software market segments state leads through the marketing environment of the enterprise management software . Combined with the development status of enterprise management software and marketing issues . Proposed solutions marketing , detailed description of the generation of solutions , the definition and connotation , with their own management software enterprise 10 years of sales and management experience , Solutions Marketing outward derivative , integration into the marketing consultant , relationship marketing , practice the scientific use of solutions marketing can enable enterprises to maximize the benefits and get rid of the vicious competition , creating a win-win situation. Finally, a real estate company in the case when the selection of enterprise management software with practical solutions marketing strategy , summarized

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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