Dissertation > Excellent graduate degree dissertation topics show

MINSI Promotion Plan for2012in Guangdong Market-ABELLO Company

Author: DingMei
Tutor: GongZhen
School: South China University of Technology
Course: Business Administration
Keywords: ALK Desensitization Treatment Sale Promotion Plan
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 123
Quote: 1
Read: Download Dissertation

Abstract


Allergic reaction, which is the body’s abnormal response to one or more substances,including insect sting allergy, food allergy, contact allergy and allergic respiratory diseases.Although the countries strive to control the infectious disease, but it’s frequency ofoccurrence still rise year after year and get more and more attention from each countrygovernment in the world. The World Allergy Organization published the result of allergicdisease epidemiology research on30countries and regions in the world’s first allergic diseasesday, that in these countries,22%of the population of1200000000have immunoglobulin Emediated allergic diseases, such as allergic rhinitis, asthma, conjunctivitis, eczema, foodallergy, drug allergy and anaphylaxis. The rapid growth of the Allergic disease prevalence hasreached the extent of some epidemic.As a global desensitization expert, ALK company dedicated to research and produceallergen products for specific immune treatment, which are popular around the world. Theproducts the company sales in China is the Westminster series, which injection products forimmune therapy. the company will expand the portfolio of the products in mainland market In2012, and plans to introduce allergen diagnostic products and allergy treatment tablets tomainland, which sales well in Europe and the United States, to improve the mainland marketshare.By the analysis of the marketing environment and the development strategy, This papersuggest the promotion plan of desensitization treatment products in Guangdong market infuture2012,according to characteristics and marketing performance of the company’sdesensitization product. Firstly, this paper research on ALK’s marketing history in Guangdong,combined with company’s performance and future strategy, to make clear which marketingmethod to follow in future. Then, this paper suggest the marketing plan for ALK inGuangdong in2012by analysising macroscopically environment,industry environment and itsproduct, by using macroscopically environment analysis model, five model, SWOT method.

Related Dissertations

  1. Expressions of Activin Receptor-like Kinase 5 in Lung Fibrosis,R563.9
  2. The Research of ALK (Anaplastic Lymphoma Kinase, ALK) Gene and NPM-ALK (Nucleophosmin-anaplastic Lymphoma Kinase, NPM-ALK) Fusion Gene in Children with Acute Leukemia,R733.7
  3. Comparative Study of the Relationship about Bushen Treatment and Shugan Treatment on the Quality of Mouse Oocytes by Regulating Oocyte-secreted Factors and Smads Signal Pathway,R271.14
  4. Explore the mechanism of PDGF-BB on VSMCs within the TGF-β_1 and its signaling system , and PCNA expression in VSMCs its regulation,R543.5
  5. Anaplastic Large Cell Lymphoma: A Study of Clinicopathologic, Immunohistochemical and Molecular Biological Features with Emphasizing the ALK Fusion Gene and Its Expression,R733.1
  6. Clinicopathologic and Molecular Cytogenetic Reserch on Inflammatory Myofibroblastic Tumor and Low-grade Myofibrosarcoma,R738
  7. Mechanism Research of ALK Effects on Prognosis in Primary Systemic Anaplastic Large Cell Lymphoma,R733.1
  8. The Effects of TGF-β1 on Apoptosis of Bovine Mammary Cell and Its Regulation Mechanism,S823
  9. Study on the Apoptotic Pathway Status in the EGFRwtKRASwtALKwt (Triple Mutation-Negative) Non-small Cell Lung Cancer and in Vitro Anti-cancer Effects of Cisplatinum Plus Pro-apoptotic Agent, PAC-1,R734.2
  10. Cloning, Expression and Inhibitor Screening of Anaplastic Lymphomas Kinase (ALK),R965.1
  11. Fine Mapping of alk, a Gene Responsible for Rice Gelatinization Temperature,S511
  12. The Research on the Soil Quality in Sunlight Greenhouse,S626
  13. Expression of ALK, Caspase-3 and Bcl-2 and Their Significance in Anaplastic Large Cell Lymphoma,R733.1
  14. Determination of Mutations in ALK-1 Gene in Chinese Family with Hereditary Hemorrhagic Telangiectasia Disease,R543.7
  15. Expression and Significance of the p53 in Anaplastic Large-cell Lymphoma,R733.1
  16. Clinical Pathologic and Immunohistochemical Studies of Inflammatory Pseudotumor,R563
  17. Significance of ALK Gene Translocation and ALK Fusion Protein Detection in Anaplastic Large Cell Lymphoma,R733.1
  18. Selection of New Carcinogens Cauliflower Germplasm Based on InDel Markers Linked to Major Glucosinolate Genes,S635.3
  19. Determination of Mutations in ALK-1 Gene and ENG Gene in a Chinese Family with Hereditary Hemorrhagic Telangiectasia Disease,R55
  20. Study on Green Supply Chain Management Based on Stakeholders Theory,F274
  21. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile