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Research on Enterprise Strategy of HNAX Alloy Company Limited

Author: ZhangYan
Tutor: ZhaoXi
School: Tianjin University
Course: Business Administration
Keywords: metallurgical industry HNAX alloys Company Limited enterprisestrategy
CLC: F426
Type: Master's thesis
Year: 2012
Downloads: 40
Quote: 0
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Abstract


As change economic development model in China in recent years, vigorouslypromote the readjustment of the economic structure and the adjustment of industrialstructure, national regulatory policies on Ferroalloy industry and ferroalloys marketsbrings a great deal of influence. The changing internal and external environment havenegative impact on the survival and development of small and medium FerroalloyEnterprise, as well as create a good opportunity for the development of small andmedium Ferroalloy enterprise. The small and medium Ferroalloy enterprise iscurrently at a crucial stage of development, strategy research is therefore an urgentand practical work, formulating a reasonable and effective strategic approach for thedevelopment of small and medium Ferroalloy enterprise has far-reaching significance.To attain this goal,the paper mainly discusses how the Small and medium-sizedprivate ferroalloy enterprise in Henan province----HNAX alloy Company Ltddevelops its market strategy in this condition by trying its best, finds theopportunities,achieves success in such a more and more fiercely competition marketand offers the suggestions to other Small and medium-sized private ferroalloyenterprise for references.Firstly,The paper demonstrates the concept,character of enterprise strategicdevelopment theory;then analyzes HNAX s exterior condition and the whole currentChinese ferroalloy market;then it analyzes HNAX s interior environment and makesSWOT analysis to summarize the existing strengths, weaknesses, opportunities andthreats in the development of the company and other factors;by studying HNAX shistory in Henan province,the paper finds HNAX s main enterprise developmentstrategies;Finally,it points out some suggestive methods for the other small andmedium-sized ferroalloy enterprise through the research on the HNAX s enterprisedevelopment strategies.

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