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Research on Enterprise Strategy of HNAX Alloy Company Limited

Author: ZhangYan
Tutor: ZhaoXi
School: Tianjin University
Course: Business Administration
Keywords: metallurgical industry HNAX alloys Company Limited enterprisestrategy
CLC: F426
Type: Master's thesis
Year: 2012
Downloads: 40
Quote: 0
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As change economic development model in China in recent years, vigorouslypromote the readjustment of the economic structure and the adjustment of industrialstructure, national regulatory policies on Ferroalloy industry and ferroalloys marketsbrings a great deal of influence. The changing internal and external environment havenegative impact on the survival and development of small and medium FerroalloyEnterprise, as well as create a good opportunity for the development of small andmedium Ferroalloy enterprise. The small and medium Ferroalloy enterprise iscurrently at a crucial stage of development, strategy research is therefore an urgentand practical work, formulating a reasonable and effective strategic approach for thedevelopment of small and medium Ferroalloy enterprise has far-reaching significance.To attain this goal,the paper mainly discusses how the Small and medium-sizedprivate ferroalloy enterprise in Henan province----HNAX alloy Company Ltddevelops its market strategy in this condition by trying its best, finds theopportunities,achieves success in such a more and more fiercely competition marketand offers the suggestions to other Small and medium-sized private ferroalloyenterprise for references.Firstly,The paper demonstrates the concept,character of enterprise strategicdevelopment theory;then analyzes HNAX s exterior condition and the whole currentChinese ferroalloy market;then it analyzes HNAX s interior environment and makesSWOT analysis to summarize the existing strengths, weaknesses, opportunities andthreats in the development of the company and other factors;by studying HNAX shistory in Henan province,the paper finds HNAX s main enterprise developmentstrategies;Finally,it points out some suggestive methods for the other small andmedium-sized ferroalloy enterprise through the research on the HNAX s enterprisedevelopment strategies.

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