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Anime emerging industries in China, with the strong support of national policy, animation companies have mushroomed up, however, how to tap the advantage, do bend beyond all hair animation business requires careful thinking, it is In this paper, industry analysis, brand cultivation explore and eventually come up with effective solutions ideas. The first cartoon and animation industry definition, classification and development of historical research, analysis of the animation in the global development and industrial models and provide the basis for decision-making of the animation business. Second, during the analysis, comprehensive SWOT analysis model, the internal and external environment for the development of the Chinese animation companies conducted a comprehensive analysis. Also analyzes the industry chain of the animation industry, details of two typical business model, and pointed out that the respective advantages and disadvantages. Finally, China's animation industry trends, to several animation business competition strategy, to provide a reference for the animation business analysis and corporate strategy, and has a certain practical significance. This article is based on the theory of management, organizational behavior, human resources management and other disciplines, to use literature retrieval methods, statistical methods, systems analysis, survey analysis MG animation company's operating status and the operating environment, MG system status at the same time to develop a strategic development plan is feasible. The opportunities and challenges of the animation industry SWOT analysis, and to analyze the strengths and weaknesses of the start-up stage enterprises, such as innovative, low staff enthusiasm advantage, as well as social recognition and market positioning blur and other challenges. For the risks that may be encountered in the MG-enterprise development process, such as: management, market, technology, talent, capital, research solving strategies, and proposed solutions. According to the study, based at this stage to develop short-term strategies and long-term positioning, to explore the development goals and direction of the the MG company representatives after hair animation business. Brands are the arteries of corporate development, brand development, strategic research and theory through research on the history and status quo of the animation brand development research summarized brand characteristics, prospects and competitive state, the focus on the brand to develop further strategic thinking The outlook for the domestic and international market expansion, mining problem to be solved, and carry out a full analysis of the risk and to identify goals and should take measures. The history, status and characteristics of the the integrated animation business development, proposed development goals. Formulate strategies to tackle the problem and propose solutions to measure, phased implementation of enterprise development.
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