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Strategic context of private enterprises in Fujian Haixi Competitive Strategy Optimization

Author: FangChangSheng
Tutor: ZengLu
School: Huaqiao University
Course: Business management
Keywords: Hercynian strategy Private enterprises in Fujian Strategy Optimization Competitive Strategy
CLC: F276.5
Type: Master's thesis
Year: 2011
Downloads: 79
Quote: 0
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Abstract


With the deepening of the international division of labor, industry competition pattern of continuous adjustment, enterprises to participate in a competitive environment with the past has been a lot of changes. Reform and opening up three decades, Fujian active private economy, private enterprises in Fujian continue to develop, grow, with the implementation of the strategy Hercynian, Fujian private enterprises will face a new round of challenges and opportunities, competitive strategies of private enterprises in Fujian should also make the corresponding Adjustment and optimization. Hercynian strategy in the context of this paper, focuses on the overall situation, from a marketing perspective of private enterprises in Fujian competitive strategy in the new market environment optimization problem; specific sub-chapters, wherein: the first chapter introduces the research background of this article - Hercynian strategic context, and on this basis, the paper describes the research significance, research methods, research ideas and the main innovations. The second chapter lists the domestic and foreign competition strategy development process and the latest developments in the classification be based on the comments summarized. In addition, the chapter also defines \Chapter III discusses the strategic context Hercynian compete with private enterprises in Fujian strategic relationships. Private enterprises in Fujian in the analysis of the status quo under the premise of competitive strategy, defines the private enterprises in Fujian facing market competition stage, that is, from competing transition to the survival of the fittest; And on this basis, and demonstrates the strategic context of Fujian Haixi private enterprise competitive strategy Optimization of the necessity and feasibility. The fourth chapter focuses on strategic context of Fujian Haixi private enterprise competitive strategy optimization model construction and analysis. In this chapter discusses the characteristics and competitive strategy formulation process; Hercynian strategic context and private enterprises in Fujian competitive strategy system is divided into three levels, followed by philosophy and decision makers, executives and discuss their mutual relations. On this basis, private enterprises in Fujian to build a competitive strategy optimization model and competitive strategy optimization model in respect of the various elements of a more detailed analysis. Chapter V focuses on strategic context of Fujian Haixi private enterprise competitive strategy optimization implemented. Private enterprises in Fujian competitive strategy optimization model based on the various levels of its implementation plan launched a major factor. Specifically, how to promote the concept of private enterprises in Fujian layer concept of competition and to win by a zero shift; decision-making level in private enterprises in Fujian how to achieve the target market to choose from a real market potential changes in the market, market positioning to the differences in how the homogenization transition, as well as how to meet the demand from the passive influence changes in demand; at executive level of human resources, organization, corporate culture, management mechanisms, strategic decisions in four areas of competition can be achieved and implemented. Whole article revolves around private enterprises in Fujian competitive strategy optimize this a main line, from the analysis of the environment began to demonstrate its necessity and feasibility, to the optimal model, the final implementation plan in accordance with the optimization model; to integrate theory with practice in Fujian private enterprise competitive strategy optimization studies, expected in the new competitive landscape for private enterprises in Fujian competitive strategy adjustment, transformation, optimization inspire; also hopes private enterprises in Fujian can refer to this research ideas that will optimize the competitive strategy of private enterprises in Fujian implemented in the new round of competition to achieve higher goals.

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CLC: > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > The private sector
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