Dissertation > Excellent graduate degree dissertation topics show

Marketing Strategy of China campus buy

Author: GouJunChuan
Tutor: GuYouZuo
School: Kunming University of Science and Technology
Course: Business Administration
Keywords: Network group purchase target market market orientation environment analysis marketing strategy
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 217
Quote: 0
Read: Download Dissertation

Abstract


Group purchase, namely the group procurement, also known as the collective procurement. General by individuals or organizations are called, will have the intention to buy a certain product consumer organizations, to manufacturers or dealers for bulk purchase behavior, in order to ensure product quality situation, obtain product super discount price and service guarantee. Group purchase of electronic commerce network is a new product, it is a kind of marketing mode, if Alibaba B2B, taobao.com is B2C, then the network group purchase is a kind of C2B mode, namely by a lot of consumer businesses to buy goods or services to the collective, and the network group purchase site plays in the intermediary role, responsible for liaison Business, attract consumers. At present, more and more consumers love through the network of group purchase of the procurement of goods. Network group purchase a wide range.This mode of procurement service in the traditional purchasing mode of consumers in a weak position features, and now the group purchase network changed this situation, so that consumers can get beneficial trading conditions. Consumers can be combined with business groups or the third party (website) for bargaining, thus improving consumer spending in the position in the process, strengthen the consumer transaction capability, eventually reaching the cheap effect. And also reduce the consumers and businesses in the legal, professional information asymmetric situation.This thesis stands in the marketing strategic height, Chongqing market as an example, from the campus group purchase network in city marketing strategy of the campus net to proceed in group purchase a variety of marketing strategy based on. The application of 4P combination of marketing strategy, aiming at different kinds of students are classified, on all types of College Students’ consumption market survey. Products and market size and potential assessment and the campus group purchase network objectives and resources to carry on the analysis, the choice of target market and positioning. The group purchase group purchase of the campus net profit model and network research and enlightenment. Analysis of the group purchase network problems, and proposed that the suggestion and the countermeasure.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. PXSF Nursery School Service Marketing Management Analysis,G617
  6. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  7. CPPCC newspaper Marketing Strategy,G216.3
  8. Marketing Strategy for Acetic Acid in CE Company,F274
  9. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  10. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  11. Shenzhen infant health club marketing strategy research,R174
  12. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  13. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  14. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  15. A Study on Marketing Strategy of Dongchen Group,F274
  16. Integrated Marketing Communication Theory in the East Cup Application,G80-05
  17. CBA Taiyuan stadium box office Marketing Strategy Research,G841
  18. Silica fume industry market analysis and Aiken ( China ) Company Marketing Strategy,F426.71
  19. China Refractory Products Market Marketing Strategy,F274
  20. Longliqi direct Strategy,F426.72

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile