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LC tour guide to the study and application of the competency model

Author: ZhuZuo
Tutor: WuDongMei
School: Capital University of Economics
Course: Business Administration
Keywords: tour guide quality tour guide competency model
CLC: F592.6;F224
Type: Master's thesis
Year: 2011
Downloads: 56
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Abstract


The thesis analyses characters possessed by high quality tour guides and the importance of building competency model of tour guides for human resource management of LC travel agency.Innovation is the integrated management, services, technology and marketing for personnel of the competency of character and LC travel agency strategies and human resources management plans based on combination of the empirical research methods to establish a travel agency competency model.The first part is the third chapter. The guide post and nature, for the position and role.The second part is the fourth chapter, a substantive example deals with the guide staff competency model is to build, including LC travel agency current situation, about LC travel agency of human resources management, analysis and study competency for LC travel agency tour guide competency model to build, make the competency model of the travel agency.The third part is the fifth chapter, deals with the guides competency model is used, including analysis competency of the tour guide, research and its application of the competency model, finally, the competency model for the assessment and review.LC travel agency is a travel service enterprise in Linyi City, Shan Dong Province. The main business include domestic tourism, organizational business trips, round-trip tickets, steamer ticket, train ticket, hire bus business and so on. Along with development in domestic tourism industry and the high competition in the tour market now, the service quality of the tour guide has being become one of the pivotal factors which influence service product quality of the travel agency more and more. To a severe market competition, enhance human resources management of the travel agent, to improve the quality of agency personnel to the core competitiveness of enterprises and establish a suitable for the actual situation and development of the need for the competency model must be enforced. This competency model of LC travel agency using scientific method like BEI, survey and conduct of modern human resource management theory and help to improve comprehensive quality of the tour guide.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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