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The Research on Development Strategy of Chan Zhou TianMu Lake Beer Co., LTD

Author: FuNa
Tutor: MaYongHong
School: Harbin Engineering University
Course: Business Administration
Keywords: Beer companies Development Strategy Competitive advantage
CLC: F426.82
Type: Master's thesis
Year: 2011
Downloads: 69
Quote: 1
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Abstract


Since the reform and opening up , China's beer industry has been rapid development , China has become the world's largest beer -producing countries , the same time , China's accession to the WTO , the international well-known beer brands have entered China , full of opportunities and challenges in such a large environment, how to adjust their strategies to stand out in the fierce competition in the beer industry , to be placed in front of the beer companies in China need to be resolved . Based on the strategic management theory , first analyzes the company's internal environment, including the company's development status , financial resources , technical resources and market resources ; followed by the use of PEST, Porter's five - forces model , Changzhou Tianmu beer liability company's external environment and the beer industry environment analysis ; strategic model of Tianmu Lake Brewing Company Limited SWOT analysis on this basis , to come to the company to implement the strategic direction and corporate functions ; Finally Tianmu Lake Brewery Co., Ltd. safeguards implementation of the strategy

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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