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This paper discusses the establishment and planning of enterprise development strategies taking the example of X Aluminum Company.Firstly, the paper presents the background, and explains the content and method. In the second part, it discusses the meaning, significance and necessity of enterprise development strategies. Subsequently, the paper discusses the meaning of the system of enterprise development strategies, presents the model of enterprise development system. Then, it analyzes and forecasts the development of X aluminum external economic environment, policy environment and trade environment. Then, using objective data and chart, it explains the aluminum current development, including industry chain structure, production and marketing of major products, imports and exports, investment and development trends. In addition, it analyzes the competition in the domestic aluminum market, using Porter Five Forces Model. Then, the article presents an in-depth analysis of X aluminum businesses. Firstly, the article described and analyzed the company profile, development process, organizational structure, business structure and operating results, followed by use of SWOT and the Boston matrix model, analyze product strengths and weaknesses of their competition situation. Finally, in the understanding of the industry as a whole and various aspects of the company’s operating conditions, the article presents establishment and implementation recommendations, including strategic goal setting, The establishment of strategic systems and problems of implement recommendations。Finally, in conclusion, the paper summarized the main conclusions.In the basis of the study of problems and characteristics, the article presents the limitations and future research directions in this field.It established theoretical model of enterprise development strategies, adopting quantitative and qualitative, combining theoretical and empirical analysis.With the current development of the industry macro, meso environment and various indicators of X Aluminum Company,It makes comprehensive analysis of the importance of enterprise development strategy and the actual role in business development process,and proposed business strategies and recommendations of future development.
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