Dissertation > Excellent graduate degree dissertation topics show

Research on Index System of Marketing Risks in Apparel Enterprises

Author: DongMei
Tutor: NingJun
School: Beijing Institute of Clothing Technology
Course: Fashion Design and Engineering
Keywords: Apparel Enterprise Marketing Risk Index Menswear Sportswear
CLC: F426.86
Type: Master's thesis
Year: 2012
Downloads: 25
Quote: 0
Read: Download Dissertation


For most apparel enterprises, their concepts of marketing risk are relatively weak. They don’t have the systematic mechanism to estimate the marketing risks, and their marketing activities are always blindness and arbitrary. Their existing concepts of marketing risk are always limited to one aspect or a certain activity, without considering the marketing risks as a whole object.To comprehensively identify the marketing risks in apparel enterprises, this paper divides the marketing risk into macro-and micro-marketing risk according to the uncontrollable and controllable factors in marketing environment. Macro-marketing risk includes population risk, political and legal risk, economic risk, technological risk, social and cultural risk. Micro-marketing risk includes selling risk, operating risk, suppliers risk, channel risk, customer risk and competitive risk. Based on previous studies and expert advices, this paper ultimately determines the index system of marketing risks in apparel enterprises, which including 15 observing indicators of macro-marketing risk and 28 assessing indicators of micro-marketing risk, and determines the relative weights of these indicators by Analytic Hierarchy Process.The fifth part of this paper chooses 10 listed apparel enterprises including 5 menswear enterprises and 5 sportswear enterprises as research objects, evaluates the marketing risk situations of these enterprises by using the index system this paper built and analyses the causes of the marketing risks combining with their actual situations.

Related Dissertations

  1. A Study of the Correlation between English Majors’ Tolerance of Ambiguity and Reading Comprehension Achievement,H319
  2. The Study of Text Index Construction for Large-Scale Dynamic Collection,TP391.3
  3. Research and Implementation of Retrieval System on Massive Mail,TP393.098
  4. The Design and Analysis of C Axis Feed Index Device of High Precision Heavy NC Machine Tool,TG659
  5. A Study about the Stock Index Future’s Influence on the Stock Market,F224
  6. Research on the Correlativity between the Common Chinese Medicine Syndromes of CHF and UA、LVMI,R259
  7. Margin of China's securities market stock trading,F832.51
  8. Process Optimization and Degradation Kinetics for Microwave Vacuum Drying of Different Traditional Chinese Medicine Extract,TQ461
  9. Discovery and Biological Activities of Natural Michael Addition Acceptors,R284
  10. Research on Index System and Evaluation of University Office Greening,G647
  11. The Study on Risk Evaluation of BOT Projects in China University,G647
  12. Regional Water Environment Pressure Zoning Based on GIS,X321
  13. Municipal tourism land use planning environmental impact assessment,X820.3
  14. The Experimental Research on Regeneration Aggregate and Proportioning of Recycled Concrete Brick,TU528
  15. Effects of Shading on the Yield Index and Main Biochemical Components of Tea in Hilly Tea Plantation,S571.1
  16. Professor Wang Qi identified the body - of Diseases - dialectical combination of academic thought and clinical experience and treatment of chronic insomnia clinical studies,R249.2
  17. Application of Improved Principal Component Analysis Algorithm in Course Construction,G642.4
  18. The Application of Fuzzy Comprehensive Evaluation Based on Genetic Algorithm in Vocational Evaluation of Classroom Teaching,G712
  19. Evaluation Index System Structure of University Students’ Choreographing Capability of Physical Education Aerobics Majors,G831.3
  20. The Research on Evaluation Method of Highway Ecosystem Healthy,X826
  21. Comprehensive Evaluation of Ecological Security of Land Application,X826

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile