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Theory of the Humanistic Care of Commonweal Poster

Author: YuJing
Tutor: HuangXiangDong
School: Xi'an Academy of Fine Arts
Course: Art of Design
Keywords: Humanistic care Commonweal poster Designt Forms of communication
CLC: J524.3
Type: Master's thesis
Year: 2013
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Abstract


Humanistic care is the affirmation of human nature and the value of human, is the carefor people’s survival condition,it concerns the liberation of the whole and the freedom topursue,and is a sign of social civilization’s progress.Currently, society is in a stage ofdeepening of the reform, the economy develops in a high speed, on one hand,the state andsociety attach increasing importance to people’s spiritual life,on the other hand,its concernabout the people’s living environment and the sustainable development of the wholesociety,also, increase advocacy and promotion of the public welfare. Commonweal poster,which takes public welfare as the object,is a kind of Publicity in the form of art.It can reflectthe values of humanity, morality, aesthetics and outlook on lifeit is on the purpose to guide thegroup behavior patterns, promote new concept of times, trigger the public to activelyparticipate in commonweal behaviors.The topic of studying the humanistic care ofcommonweal poster systemically is given by the times.In this paper,through combing therelated concept system,it has definituded the tasks and responsibilities of commonwealposter.By discussing commonweal poster’s characteristics,contents,and functions,as wellas the close contact between the creation of public service poster designer and thecommonweal poster,we can draw a conclusion that the commonweal poster can not bedivorced from the spirit of humanistic care and humanistic care is an important feature ofcommonweal poster.Simultaneously,during the creation of poster design,we do furtherdiscussion respectively:one is out of commonweal poster’s creative and the other is out ofposter’s slogans, graphics and color,by this method can we study how to embody humanisticcare when creating a commonweal poster.Finally, through studying the media of commonwealposter,at this stage the summary of the deficiencies,which is in the dissemination of postersfor the public, provide improved advice for the state that commonweal poster embodies thespirit of humanistic care in the process of its spread. By studying the humanistic care whichbelongs to the commonweal poster,we can deepen the understanding of commonwealposter,promote the effect of publicity of the commonweal poster, provide theoretical guidancefor the commonweal poster’s creation and spread.with the form of posters,we can moreeffectively propaganda public spirit, behaviors and activities and spread the spirit ofhumanistic care.

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