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Development Tendency of Resident Vehicle Travel in China

Author: LiJing
Tutor: LiuLiZhen
School: Northeast Normal University
Course: Tourism Management
Keywords: RV Travel China SWOT Analysis Development Strategy
CLC: F592.6
Type: Master's thesis
Year: 2011
Downloads: 302
Quote: 2
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Abstract


The development of China’s RV travel lags behind many European and American countries compared to the development of the road and there are twists and turns. But as the car manufacturing industry in China nearly two years, and camping industry, rapid warming will greatly promote the development of RV travel. From the analysis of the development of RV travel the advantages and disadvantages, opportunities and threats to start using the SWOT analysis of the development of RV obtained some solutions of tourism proposals. Study used a literature review, questionnaire survey, comparative analysis and empirical analysis, and SWOT analysis theory as a guide to start the study.This article is divided into six parts:The first part is introduction. Introduces the background and significance of research questions, and relevant studies cited above were classified.The second part describes the concept of RV travel and features, and make a simple classification. SWOT analysis also introduced the theory of meaning and the application process in the study and precautions.The third part focuses on RV travel in foreign countries the historical development and its emergence and development reasons, and then discusses in detail our cars tourism development situation, including RV and camping market development, RV travel and self-driving tour of the similarities and differences .Part IV and Part V is to analyze the development of RV travel of the strengths and weaknesses, opportunities and threats, and SWOT analysis matrix obtained by the development of RV travel in China on the road in the future which should avoid the threat, the use of what opportunities, learn from each other, very good domestic market occupation.Part VI describes the specific car of tourism in the development of proposals.Last part of the study obtained the views and discussion, points out the deficiencies.

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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