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The Theory and Practice on Local Governments and Regional Brands Operations of Agricultural Products

Author: ZuoMin
Tutor: LiMin
School: Wuhan University of Science and Technology
Course: Administration
Keywords: Local Governments Agricultural Products Regional Brands Operations
CLC: D630
Type: Master's thesis
Year: 2012
Downloads: 141
Quote: 0
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Abstract


The development of regional brands of agricultural products is the general trend of theworld’s agricultural development, local governments need to make clear the relationship betweenthe local governments and regional brands of agricultural products, and to play an active role inthe process of it. Creating regional brands of agricultural products and improving the marketcompetitiveness of agricultural products can promote the rapid development of China’sagriculture.Therefore, study on regional brands of agricultural products from the perspective of localgovernments’ behaviors, is putting the local governments into the entire operation process, whois an investor and a protector in local economic. Particular, this paper analyzes how the behaviorsof local governments directly affect the process of agricultural products brand development andregional development.Proceed from the actual development of China’s agricultural regional brands; this paperprocesses a cross-sectional and longitudinal study on agricultural brands operations. This paperalso comparatively analyzes the operating model of regional brands of agricultural products athome and abroad, explores the formation factors and mechanism on a famous regional brand ofagricultural product in China-Anxitieguanyin, discusses the local government’s behaviors inpresent situation and the existence questions about the construction of Chinese agriculturalproduct regional brand,draws lessons from the advanced construction experience of Welch ’sagricultural cooperatives, provides theory and decision-making basis to the local governments tosupport regional brands construction of agricultural products and enhance our agricultural brandsprocess.

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CLC: > Political, legal > China's political > State administration > State organs and personnel management
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