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Shanghai World Expo 2010 South Africa national image communication research

Author: QinYingJun
Tutor: WuYouFu
School: Shanghai International Studies University
Course: Communication
Keywords: South Africa National image 2010 Shanghai World Expo
CLC: D847.8
Type: Master's thesis
Year: 2011
Downloads: 48
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Abstract


Before and after the 2008 Olympic Games in Beijing , China scholars set off the boom of the national image studies , journalism and communication , international relations , psychology multidisciplinary research from their own point of view , these theoretical studies to improve the practice of China 's national image a useful reference . This article is also in line with this intent , the use of the Expo Pavilion in South Africa work experience , depth of analysis during the World Expo as a platform for the South African Museum , South African National image building process , integrated use of communication studies, international politics , psychology , and many other theories of South Africa the theme of the pavilion and the national image analysis functions and organizational framework of the specialized agencies of the management of the national image of South Africa South Africa international marketing Committee (International Marketing Council of South Africa) \advantages and disadvantages , which is the domestic literature for the first time details of the institution . The paper concludes combined national image of China's current status quo to specialized national image management agency proposal put forward to the establishment of the State Council Information Office , to ensure the steady implementation of the strategic objectives of China 's national image .

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