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Research on User Adoption Behavior of Cloud Computing

Author: YuXiaoHui
Tutor: ZhangXin
School:
Course: Management Science and Engineering
Keywords: cloud computing adoption of the behavior structuralequation modeling
CLC: TP3
Type: Master's thesis
Year: 2013
Downloads: 90
Quote: 0
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Abstract


With the rapid development of information technology, cloud computing hasbecome the key to one of the hot words of the IT sector in recent years, naturallybecame the focus of attention object. At present, more and more industries,manufacturers and users are going into the embrace of cloud computing to create orbuild up their own cloud computing platform. Similarly, cloud computing as adisruptive technology, not only can bring huge value, also produce a number of risks.And adopt the use of cloud computing and cloud users recognize the value of cloudcomputing, cloud computing related to survival and development.While the rapid development of cloud computing, the impact of cloud computing useradoption behavior factors also become more and more complex. First, despite thecloud computing to provide a more secure and reliable data storage, security issues arestill affecting one of the major problems of user adoption of cloud computing.Secondly, for the user, cloud computing is not easy to grasp and is also an importantfactor affecting user adoption of cloud computing. Again, the tasks to be completed bythe user, and cloud computing technology is not matching the same impact on thebehavior of the adoption of cloud computing. Finally, users of cloud computing is ableto generate trust, the degree of trust, and also determines whether the user adoption ofcloud computing as one of their main tools. Integrated factors affecting user adoptionof cloud computing: security and reliability, perceived ease of use, perceivedusefulness, task matching degree and trust. Therefore, this study from two aspects, onthe one hand, combined with the background and characteristics of the development ofcloud computing, reference adopted by the IT research at home and abroad, and cloudcomputing adoption of research results and experience personal adoption of cloudcomputing as the research object, research and analysis of the key factors affectingpersonal cloud computing adoption of behavior, build cloud computing user adoptionof the behavioral model, the issuance of questionnaires, AMOS, SSPS statisticalsoftware to analyze the data collected, and then the model evaluation and correctionanalysis. Based on theoretical analysis and case studies, we propose analysis and user adoption of cloud computing behavior positively related factors through empirical. Theother hand, based on theoretical analysis and case studies, we propose enterprise ofcloud computing adoption path and measures under Chinese context.

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