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With the gradually improvement of the Internet trading, communication has become an effect for enterprise order transactions, also a necessary marketing methods in enterprise marketing. And it can be used on many ways, such as QQ, message, but there’s no phone advantages, telephone is regarded as an important communication tool on the enterprise business, bearing the task of communicating with customers. Through phone, we can directly hear the opinions of customers in a short time, and it is a very important business tool. Through the communications by the parties, enterprises can understand consumer needs and opinions in communication, so it provides targeted services, and provides reference for future business.. So Tianpu Education puts forward to develop telephone marketing system based on telephone marketing business, serving telephone marketing business services through the network.Tianpu education telephone marketing system uses object-oriented software engineering design thought, through the demand research, requirement analysis, system design, system code, system integration, and completes the development of telephone marketing system. In this paper, it describes the process of system design and realization using UML standard modeling language. This paper describes the system functional demand using the use case diagram and cases analysis, and system design describes the system architecture technology, function and structure design and system network topology structure. The system designs and describes the class design and timing diagram in the system function implementation, and the system’s database design describes the relationship between E_R design and database table structure design, and last it displays system function realization rendering, and describes system realization function.The system uses Java programming language, based on B/S model WEB technology to develop, achieves the coding using the Struts+Hibernate+Spring frame, using SQL Server2005as database server, and it implements functions of the communication management, customer service, return visit management and intelligent marketing. Communication management realizes the pews management, extension management and communication statistics, managing the personnel information and telephone pews information, and realizes the check call records and called them loss statements and pews workload statistics information. Customer service realizes customer classification, customer data management, customer distribution and recycling, blacklist management, calling the screen, sending the hanging up messages and the fax and other functions. Return visit management the schedule set and the workbench remind, marketing personnel can set remind log at the appointed time with customers, and right the time, the system can automatic popup small window with the customer contact timely remind. Intelligent marketing achieves the call list management, marketing task management, voice list management and tasks together, and a feature of telephone marketing system is intelligent forecast outbound, system based on connection rate, the rejection rate, online pews quantity, average call duration and other data, automatically determines the next batch of numbers and smart forecasting, improving marketing efficiency.The establishment of telephone marketing system provides intelligent information platform for telephone marketers, and it has changed the cumbersome and inconvenient in the traditional telephone dial, increasing telephone marketing efficiency.
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