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Sociological Analysis of Marriage High Consumption

Author: ChenSiRong
Tutor: ZhouShaoBin
School: Zhejiang Normal University
Course: Sociology
Keywords: Rural Youth Married consumption Bride price Dowry Identity
CLC: C913.1
Type: Master's thesis
Year: 2011
Downloads: 199
Quote: 0
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Abstract


Currently, China is the dramatic social transformation period, the consumption of a wide range of characteristics. The problem can not be ignored - Young married make arrangements for the diversification of forms of consumption, \Caused a great deal of influence on the social environment in such a poor consumer environment. Many families over-consumption beyond the family ability in the marriage process, and even borrow money to marry consumption, lead to young people so that the whole family to get married after the economic pressure is too heavy, burdened with heavy debt; some families can not afford the high dowry, dowry and marriage. At the same time, Jinjiang City there are many young people in the blind process \Marriage material and symbolic phenomenon of the social environment as a whole is more and more serious. The family as a social smallest organizational unit, and married to the consumer is the conclusion of a marriage must go through the process, so married Consumer research, help married Consumer deeper understanding, and to provide a basis for family . First, the author of the the marriage payment scholars study the systematic review. And literature the author found: (1) The existing multi-explore theory-based, systematic empirical studies are rare; (2) The object of study is more concentrated on the payment of bride price in marriage dowry less. (3) The existing studies to explore from the point of view of social change since the founding of New China in rural youth in the process of marriage, married consumption changes, to changes of the gifts from the kind of change. Scholars married high consumption of the reasons behind the farmers, such as the construction of identity, marriage consumption purposes, married consumption motives less. The consumer status from married, married high consumption causes theoretical explanation married these three aspects of rural married high consumer conduct a systematic case studies the social impact of high consumption. The study found that: (1) in the rural marry the Field, the phenomenon of high consumption of the villagers in the wedding process, especially prominent, especially dowry, dowry consumption. (2) high consumption in the rural marriage phenomenon influenced by a variety of factors. (3) the phenomenon of high consumption of rural marriage, not only for individuals and their families impact at the same time had a significant impact on the wedding consumer attitudes of the entire social environment also. The process of investigation and analysis, I found that with the development of the rural economy and the improvement of living standards of farmers, rural areas are rich, married to the underlying causes of this phenomenon of high consumption - the married consumption is an \married to the consumer to get to the affirmation of identity. Identity, including a sense of self and groups a sense of belonging, the study found, wealthy groups to get a sense of self through consumption, lower spending power groups to get a sense of belonging to the groups through marriage consumer. From a sociological perspective, the use of sociological theory-depth analysis of the phenomenon of rural married high consumption. Concluded that the current society married high consumption in order to show off, the comparisons as the main consumer psychology, but the author's study also found that people's consumption concept is increasingly tend to be reasonable, rational. Therefore, I hope that this study reveals the a married high consumption process irrational consumer attitudes, to promote scientific and rational consumption concept, is of great significance for to optimize rural consumption structure, promoting rural social harmony.

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CLC: > Social Sciences > Sociology > Social life and social issues > Love, family, marriage
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