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Web Site of Corporate Implement the Basic Strategy of Search Engine Optimization

Author: FengBo
Tutor: MaWeiZhong
School: Harbin Institute of Technology
Course: Management Science and Engineering
Keywords: Search Engine Optimization Keyword optimization strategy Small - world network model Weights
CLC: G354.2
Type: Master's thesis
Year: 2011
Downloads: 255
Quote: 0
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Abstract


With the rapid development of the Internet economy and the popularity of the network's in-depth search engine has become a corporate show a very important stage. So the thesis, starting from the point of view of the optimization strategy, according to the actual situation of the corporate website, corporate website in search engine optimization in-depth study and exploration. SEO (Search Engine Optimization, SEO) popular talk through the link within the overall site architecture, web content, keyword and web optimization work to improve its search results ranking in a particular search engine, to improve the site visits, and ultimately enhance the ability to sell or promote the technical ability of the site. This paper summarizes the research status at home and abroad, that search engine optimization theory has been very mature, but for the corporate Web site search engine optimization also Shangqie its infancy, so this article from the reality of the enterprise to summarize and integrate the four suited for businesses search engine optimization strategy, domain name strategy, web design planning strategy, keyword strategy and link strategy. Focus on the core strategies of search engine optimization - keyword optimization strategy to do in-depth research and analysis. This paper aims to establish a set of optimization strategies that can be implemented for the corporate website. Keyword optimization strategy consists of two stages: the first stage is the extraction of keywords; insertion of the second stage for the keyword. In the first phase of the study, in-depth study keyword extraction model based on small-world network model, and that the small world network model to extract keywords only word semantics as a basis for analysis of extracted, and did not take into account other aspects. After further research, improved model, upcoming position and word frequency weight, combined with the small-world network model to extract keywords. This article also shows the method of calculation of the position and Frequency weight, as well as data validation paragraph weight calculation, and finally keywords inserted position in the second stage, carried out a detailed analysis and elaboration. Final chapter utilize crawl to the detailed analysis and verification of data on the effect of the added weights before and after extraction of keywords, the initial recognition of the effect of the improved model to extract keywords accuracy.

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