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PSTV Competitive Strategy

Author: HuangXiaoQiang
Tutor: YinHong
School: China Academy of Art
Course: Radio and Television Arts
Keywords: Competitive strategy Locate Provincial Satellite Channel Culture
CLC: G229.2
Type: Master's thesis
Year: 2011
Downloads: 136
Quote: 0
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Abstract


In recent years , the reform of the national television media is surging . The one hand , a strong central station layout , the formation of a high-pressure trend . Following last year 's CCTV fully integrated big move after September 1 this year , the CCTV program has conducted revision again . The new website can be seen , it 's main competitor is the major provincial satellite TV , which is very clear . On the other hand , the provincial TV by outside pressure is also growing , digital television , direct broadcast satellite , new media such as the development has brought great pressure on all the traditional television media . According to the State Administration of Radio, Film and Television digital development planning , the implementation of the digitized television media , the number of channels may be grown to hundreds of sets from dozens of sets . If the channel does not feature , the program is bound to be lost in the mass of the programs which , when the time not to mention the development and even survival may not be guaranteed . The content of this thesis, the the provincial TV competition and Zhejiang Province . According to media reports, the new revision of September 2008 , Zhejiang Satellite TV throughout the day ranked in the national provincial TV quickly climbed , jumped to second place from the eighth bit of the past , ranking second only to the Hunan Satellite TV , or listed in the National Provincial level TV . I think the Zhejiang TV ratings and a substantial increase of the influence a large extent thanks to Zhejiang Satellite TV 's competitive strategy . Based media enterprises competitive strategy and brand marketing perspective , the main research methods of literature research , case studies and lessons learned law a comprehensive , in-depth research on the provincial TV 's competitive strategy and brand positioning of the status quo , and Zhejiang Satellite TV , for example , combined with the theory of radio and television arts , media economics theory , communication theory , and media theory of the firm , the latest development , a comprehensive study of the the Zhejiang TV media business to determine the overall framework of the Zhejiang Satellite competitive strategy and planning . Summarizes the characteristics of the different positioning elements and patterns , and that the plight of the competitiveness of China 's provincial TV through the analysis of the competitiveness of Zhejiang TV . To solve these problems , some comments and suggestions . To provide a reference to other TV views .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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