|
According to the characteristics of music radio,this paper analyzes the core competitiveness of Hebei music radio,maintain and enhance core competitiveness methods and strategies,combining enterprise’s the core competitiveness and broadcast media such as core competence theory.The core competence of Hebei music radio is its own,the unique value of the system, the core of existence and development of strategies, resources and capacity. On this basis,Hebei music radio, According to a variety of ways,inorder to enhance their core competitiveness, formate competitive advantage which is different from other radio media,and unique of the capabilities and sustainable, and then maintain and enhancethe development potential of the Hebei music radio.Especially to enhance the core competitiveness, Hebei music radio seem enhancing the "influence" and "competitiveness", developing "communication power"and consolidating the "credibility" as an important means, with the means of optimizing team-building, strengthening brand building (including brand program’s innovation, brand image and brand media cartoon promotion and other means),use the new media, adjust the advertising business and other specific methods.In achieving localization, differentiation, brand strategies and other competitive advantages, Hebei music radio full play music radio’s advantage to make their own core competitiveness, sustainably develop and enhance greaterly.
|