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The Trends of the Separation of Making and Broadcasting in the ’Triple-Play’ Situation

Author: ZhuangZuo
Tutor: DuYouJun
School: Hebei University
Course: Journalism
Keywords: Triple play Zhibofenli Development trends
CLC: G229.2-F
Type: Master's thesis
Year: 2011
Downloads: 152
Quote: 0
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Abstract


The rapid development of digital TV and triple play the moment the new situation , and had a significant impact on the development of the Zhibofenli provides unprecedented opportunities , but also poses a challenge , how to overcome the difficulties, risk-averse , and seek market competition development , need to be explored in the current Zhibofenli development path . At present , China 's television program resources is relatively small, the lack of competitive advantage in the market , mainly due to the long-term production and broadcast one program and production management system is difficult to stimulate new vitality . This homegrown program mode of production , while the cost of waste , it also brings a bloated ranks of uneven quality drawbacks , restricted the rapid development of China 's TV industry . Product and Broadcast introduced in television production , you can eliminate the drawbacks of the current television industry well , Zhibofenli television can not only save resources , you can also introducing competition into the market sound bad and eliminate , to create a number of strong , on the scale of television production companies , to better promote the development of China 's television industry to go abroad for our television production , into the world to lay a good foundation . Today 's triple play trends further promote television production Zhibofenli , into the homes of ordinary people in the trend of triple play , a variety of new media , such as mobile TV , Internet TV , and so on . Traditional television production can no longer meet the needs of the new media and users , and the urgent need to implement the television production Zhibofenli . In simultaneously , television production to implement Zhibofenli , better promote the development of new media , and further promote the trend of triple play . The article is divided into five chapters , Chapter Summary trends triple play TV shows the production of Zhibofenli status quo ; second chapter focuses on the broadcast networks , in particular, the development of digital TV Zhibofenli trends; discussed in Chapter highly developed in the Internet today , the network TV new the media brought Zhibofenli development trends ; fourth chapter discusses the emergence of mobile TV brings television programs Zhibofenli trends. The fifth chapter discusses the new situation , Zhibofenli difficulties faced with problems , as well as ways to cope .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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