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The Comparative Study of Shanghai World Expo Image Based on Constructivism Theory

Author: LiZuo
Tutor: HuShuZhong
School: Shanghai International Studies University
Course: Journalism
Keywords: Image of Shanghai World Expo Anglo-American mainstream media Report content
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 78
Quote: 0
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Abstract


Between May 1, 2010 to October 31 , the city, to make life better \Not only by the mainstream media attention , the attention of the Western media . But behind national carnival and concern , we can not help but think about the following question compared to the World Expo in the past , attention What is the difference ? Reported any different angle , in the system of Western media reports , how to render ? Shanghai World Expo , the Chinese media ? Western media and how to present ? thinking of the above problems is the inquiry process , the media image of the Shanghai World Expo is also a necessary complement to research on the image of the country . It is based on the thinking of the above problems , before the formation of the Shanghai World Expo image is constructed in the Western mainstream media horizons . Theoretically , I borrowed constructivism of the core concepts of identity , as well as in the process of identity are constructed in the manner that is \in the process of constructing the vision . This article the author will be in the Western mainstream media of the reported content , using a combination of quantitative and qualitative research methods , will be in the Western mainstream media of the Shanghai World Expo reported content do comparative analysis in the analysis process for the Shanghai World Expo image full , while respectively, each from the three dimensions of the macro , meso and micro contrast , layers of depth , then come \and competition coexist conclusion . And concluded the Western mainstream media have presented the Shanghai World Expo image of the basis on further explore come to form the image of the similarities and differences of the causes as well as in explore the image construct process useful suggestions , and with a view to eventually be able to become the Shanghai World Expo will be an effective practice and reference.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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